Real Estate Sales and Marketing

Do the old-school real estate marketing methods still work? Is a postcard campaign worth the money? How about cold calling or buying real estate leads?

Those are good questions and fortunately you've come to the right place for answers. ActiveRain's 300,00+ real estate industry professional chat about these topics and many more on a daily basis right here on the following pages.

If you're looking for more information on how to use social media and blogging to promote your business, you'll find it here. Lead generation and lead conversion ideas – you'll find those here too.

Everything a real estate professionals needs to know about marketing his or her business can be found in this section of every agent's favorite social networking site, ActiveRain.

Trending blogs on Real Estate Sales and Marketing


By Amy Mullen, Realtor, CPA, CDPE, MBA
(RE/MAX Professional Associates)
Comments 2
Just listed! 115 Boylston Circle in Shrewsbury! This 3 bed, 2.5 bath cape is listed for $338,900 by Real Living.

By Amy Mullen, Realtor, CPA, CDPE, MBA
(RE/MAX Professional Associates)
Comments 3
Just listed! 30 Newell Road in Holden! This 4 bed, 2.5 bath colonial is listed for $559,900 by Keller Williams.

By Amy Mullen, Realtor, CPA, CDPE, MBA
(RE/MAX Professional Associates)
Comments 3
Just listed! 14 Artemas Avenue in Shrewsbury! This 3 bed, 1 bath ranch is listed for $345k by RE/MAX.

By Lawrence "Larry" & Sheila Agranoff. Cell: 631-805-4400, Long Island Condo & Home Sale Specialists
(The Top Team @ Charles Rutenberg Realty 255 Executive Dr, Plainview NY 11803)
Comments 18
Dick Greenberg's 2017 Activerain Photography Contest -  (The Real Estate Entry) We were working with a couple who wanted to buy a luxury home in a prestigious area.  We saw many homes in their price range, but none said "Wow" to them until we arrived at this home. As soon as we opened the front d...

By Amy Mullen, Realtor, CPA, CDPE, MBA
(RE/MAX Professional Associates)
Comments 3
Just listed! 111 Homestead Road in Holden! This 4 bed, 1.5 bath ranch is listed for $269,900 by Gibbs Realty.

By Marte Cliff, your real estate writer
(Marte Cliff Copywriting)
Comments 24
You know blogging is an effective marketing activity, but…Somehow, you can’t get yourself started.Even though you know that blogging about your community will set you apart and cause prospective clients to see you as the expert in your neighborhood or niche, you allow yourself excuses for not doi...

By Anthony Acosta - ALLATLANTACONDOS.COM, Associate Broker
(Harry Norman, REALTORS® )
Comments 13
The Reynolds Midtown Atlanta Condos: The Reynolds is an 18-story high-rise located on Atlanta’s Peachtree Street on the corner of Linden Avenue and Peachtree. Built in 2006, The Reynolds offers 130 condominium homes in a great Midtown location. The Reynolds offers one and two bedroom floor plans....

By Marte Cliff, your real estate writer
(Marte Cliff Copywriting)
Comments 5
Can a listing presentation be too much of a good thing?This week I had the “pleasure” of meeting with an agent to discuss listing my son’s duplex when the renovations are complete.I mistakenly thought that I would meet with him, let him get a good look at the property, and he would go away and do...

By FRANK LL0SA Esq.- Northern Virginia Broker .:.
(Northern Virginia Homes - FRANKLY REAL ESTATE Inc)
Comments 100
Cartus relocation company is a CROC! (that is an opinion, for more opinions Google Cartus sucks). Actually many "relocation" companies that are supposed to help the employee are just fronts for making profit. And they have such a compelling pitch! How could an eligible buyer actually decide to by...

By John Pusa, Your All Time Realtor With Exceptional Service
(Berkshire Hathaway Home Services Crest)
Comments 4
On September 26, 2017, California Association of Realtors (C.A.R) reported that pending home sales Index (PHSI) dropped 2.0% to 117.0 in August of 2017 from 119.4 index in July of 2017, and lower 3.5% from Index of 121.3 in August of 2016 on an annual basis based on signed contracts.Regionally, i...

By Anita Clark, Realtor - Homes for Sale in Warner Robins GA
(ColdwellBanker SSK Realtors ~ 478.960.8055)
Comments 29
~ Facebook Marketing Tips ~Facebook will be rolling out a new feature soon that gives you a closer look at your friend's friends...I imagine the intent is to make it easier for them to become your friends too. Add that with their "Discover People" feature that rolled out earlier this year (aimed ...

By Ron and Alexandra Seigel, Luxury Real Estate Branding and Marketing
(Napa Consultants)
Comments 34
Nature understand the importance of brand signals in order to thrive. Here is a lesson from orchids. There are more than 25,000 orchid species and over 100,000 hybrids. Each species has a specific flower suited to a particular insect that will fertilize it.   Each type has its own signal to attra...

By Barbara Todaro, "Franklin MA Homes"
(RE/MAX Executive Realty )
Comments 16
New business is what we focus on every day. We’re always thinking about where our next dollar will come from. We dig for new listings.  When we secure one, we attempt to secure another by marketing the new one.  Homeowners who know they will be listing their homes in the near future are watching ...

By Marte Cliff, your real estate writer
(Marte Cliff Copywriting)
Comments 24
Are you afraid to blog because you think you don’t “Know enough?” Perhaps you’re new to real estate, so think you can’t give advice to buyers and sellers because you haven’t gained enough experience. Perhaps you’ve moved to a new community and are afraid you don't know enough to write about its a...

By Thomas J. Nelson, Realtor,CRS,e-Pro, Co-Host of Mail-Right's: Real Estate Agent Podcast
(Big Block Realty 858.232.8722)
Comments 0
Facebook Marketing Strategies for Real Estate Professioinals...Have A Plan!  Episode #110on Itunes (link)   We have a great interview here with Andrew Fogliato of Just Sell Homes. We discuss all things Facebook and we really cover a load of stuff connected to using paid Facebook adverts linked to...

By Dawn McCurdy - Real Estate Broker, Albany, Rensselaer, Saratoga & Schen Counties
(McCurdy Real Estate Group, Inc.)
Comments 2
A maintenance free townhome is waiting for you Are you looking for a move-in ready home which offers a retreat from your busy city life? If you are, this ranch style Cohoes townhome for sale is the one you are looking for. Quietly nestled in the leafy neighborhood of Cohoes, this townhome offers ...

By Corinne Guest, Managing Broker, The Choice of Professionals
(Barrington Realty Company)
Comments 33
Prompted by a question this morning, someone wants listings and was asking for advice on getting reviews and leads. This is not a dig at him, just an observation I see all the time.If you are only, and remember I am saying only, using your company web page; you know, that allocated page on their ...

By Debbie Reynolds, Your Dedicated Clarksville TN Real Estate Agent
(Platinum Properties)
Comments 22
     Cooperation Is a MustWhen meeting with the seller and determining if I want to take on a potential client, I first need to know if the seller is on board. This involves several things including the timing of the sale, how motivated the seller is, the condition of the property, the seller's w...

By Amy Mullen, Realtor, CPA, CDPE, MBA
(RE/MAX Professional Associates)
Comments 2
By: Lara Edge Strategies tidy homeowners use (like color) to make things look pretty. Some people have a special knack for making everything seem so put-together in their kitchen, so prettily organized — without buying expensive things. How do they do it? They Put 'Like' and 'Like' Together:Like ...

By Pat Hiban, Billion Dollar Agent
(Pat Hiban Interviews Real Estate Rockstars and Founder of Rebus University)
Comments 2
Use Facebook to generate buyer leads and drastically boost your real estate business’ volume. With the average Facebook user signing in and browsing through their news feed at least a couple times per day, there’s really no reason not to focus some of your lead-generation efforts on the world’s l...