Real Estate Sales and Marketing

Do the old-school real estate marketing methods still work? Is a postcard campaign worth the money? How about cold calling or buying real estate leads?

Those are good questions and fortunately you've come to the right place for answers. ActiveRain's 300,00+ real estate industry professional chat about these topics and many more on a daily basis right here on the following pages.

If you're looking for more information on how to use social media and blogging to promote your business, you'll find it here. Lead generation and lead conversion ideas – you'll find those here too.

Everything a real estate professionals needs to know about marketing his or her business can be found in this section of every agent's favorite social networking site, ActiveRain.

Trending blogs on Real Estate Sales and Marketing


By Debbie Reynolds, Your Dedicated Clarksville TN Real Estate Agent
(Berkshire Hathaway HomeServices PenFed Realty, Your Clarksville Real Estate Professional)
Comments 63
Will a Lowball Offer Offend the Seller?Buyers want to feel like they are getting a deal and have negotiated the best price possible. Many buyers want to offer so low that there is a strong possibility that the seller will be offended and refuse to negotiate.No matter how much counseling we do wit...

By Marte Cliff, your real estate writer
(Marte Cliff Copywriting)
Comments 22
If you’re still stuck on being a generalist, you may be tired of seeing so many of us pushing you to create a niche.You’re worried that by focusing on one geographic area, one type of home or property, or one type of buyer or seller, you’re going to miss out sales.You're suffering from FOMO.For o...

By Anita Clark, Realtor - Homes for Sale in Warner Robins GA
(ColdwellBanker SSK Realtors ~ 478.960.8055)
Comments 12
~ Facebook Marketing Tips ~Full width mobile FB ads are now here as is tighter scrutiny for click-bait targeting at the post level. Both are changes I have been waiting for as I believe they will improve the Facebook experience for all users. However, I am curious how FB will be able to decipher ...

By Nancy Braun, Professional Service, Personally Delivered
(Showcase Realty LLC)
Comments 1
Catastrophic events can destroy homes and cost millions of dollars in property damage. If your Charlotte NC home has been damaged by a natural disaster -- flood, fire, tornado or hurricanes -you’ll probably need to deal with repairs. There are lots of things to think about when you face the need ...

By Barbara Hobbs, Lic. FL & AL, A real person helping real people!
(RE/MAX Gulf Properties )
Comments 2
WATER, WATER, EVERYWHERE!!! Here is your chance to live in a sheltered boat basin right off of Grande Lagoon complete with a 6000 lb. capacity boat dock/lift. Head east for Peg Leg Pete's or west to dock at Sunset Grill! You'll probably see dolphins in either direction. When you get home rinse of...

By Barbara Hobbs, Lic. FL & AL, A real person helping real people!
(RE/MAX Gulf Properties )
Comments 2
Motivated seller! Bring an offer! Beautiful lot in the Preserves at Crown Pointe. Waterfront on beautiful Perdido Bay, with the astounding sunsets to the West! You can't go wrong making this your new home! Easy access to Pensacola NAS, Correy Station, Naval Hospital, shopping Beaches and dining. ...

By Barbara Hobbs, Lic. FL & AL, A real person helping real people!
(RE/MAX Gulf Properties )
Comments 2
Great wooded lots for you to build your dream home! Seller owns all 8 lots side by side- for building purposes, buying 2+ makes more sense. Buying land at this price just makes sense! No Homeowners association, but there are county set-back restrictions- Contact Drew Holmer at 850-595-3475 for re...

By Karen Mathers - REALTOR YOUR, When it Matters, Choose Mathers! 772-532-3221
(Keller Williams Vero Beach)
Comments 1
Retire your way in Vero Beach FL! The optimal retirement age is diverse for every person. Some people know exactly what they want to do when they turn 55, some will continue working to stay ‘mentally and physically active’. Others will start checking off their bucket list. I just want to assure y...

By John Pusa, Your All Time Realtor With Exceptional Service
(Berkshire Hathaway Home Services Crest)
Comments 6
On June 20, 20176, California Association of Realtors (C.A.R) reported that homes values increased 1.3% at an average price of $488,720 in May of 2017 from $482,420 in April of 2017, and gained 4.2% from price of $469,090 in May of 2016. While, homes sales rose 21.4% in May of 2017, from April of...

By Sandy Wallace - REALTOR®, Santa Cruz CA Homes for sale
(Keller Williams Realty - Santa Cruz CA)
Comments 1
Add value to your home with the right upgrades! Putting your Rio del Mar home up for sale? Make your home stand out against the sea of beachfront home sellers by completing these smart home improvement tips. These can make your home more attractive to buyers, and increase the value of your Rio de...

By Pam Dent, REALTOR® - Charlottesville Virginia Homes / Horse
(Gayle Harvey Real Estate, Inc.)
Comments 1
The challenge of staging an already stunning home You’re putting your Charlottesville golf course home up for sale. You know your home offers amazing features and can make any new owners happy. Golf course homes are already elegant and lovely. From simple cottages to luxurious homes, these homes ...

By Jean-Paul Peron, Carova Beach - Living & Working in 4-Wheel Drive
(The Outer Banks Real Estate Copmpany)
Comments 1
Canalfront building lot is available in the ocean to sound community of Carova Beach. Live with the Corolla Wild Horses. Live on the canal with direct access to Knotts Island Bay. Enjoy watching and photographing a variety of migratory waterfowl throughout the year from your new home.  Brant Road...

By Melissa Muse Wiggans, CRS, GRI, ABR - Real Estate Muses
(Real Estate Muses)
Comments 0
Why do real estate investors in San Antonio need property management?  One of the frustrations landlords have in common is thinking they will make a lot of money and instead end up pouring an enormous amount of time into managing their property. Landlords go through a trial and error process in g...

By Lawrence "Larry" & Sheila Agranoff. Cell: 631-805-4400, Long Island Condo & Home Sale Specialists
(The Top Team @ Charles Rutenberg Realty 255 Executive Dr, Plainview NY 11803)
Comments 8
 Everyone is looking for something different, or least they think they are. We have noticed that the 55+ crowd mostly want to stay on Long Island to be close to family. The most popular criteria with this group is a Condo with 2 bedrooms, 2 baths, a garage and they want it in updated condition. F...

By Edward Perez
(Sothbey's International Realty)
Comments 2
OPEN HOUSE Saturday June 24 1PM-3PM Spacious 2 family home with a fabulous location and new central air & heating system sits on a large 25’ x 127.96’ lot and is just around the corner from the 8th St Light Rail station making for an easy downtown Jersey City or NYC commute! Close to shopping, pa...

By Borino - The Real Estate Coach
(Borino Productions)
Comments 0
Why is it that some real estate agents get more listings - and earn more commissions? Find out their secrets, get the tips from your coach Borino on this live coaching session. Here are the questions from real estate agents answered by Borino on this live coaching session: -My area has around 120...

By Ron and Alexandra Seigel, Luxury Real Estate Branding and Marketing
(Napa Consultants)
Comments 15
When it comes to innovative marketing ideas, we are all ears and all eyes for that matter at Napa Consultants International. The Net-A-Porter magazine ad pictured above captured our attention because it had a unique call to action that required the use of technology to delve deeper into the produ...

By Joe Pryor, REALTOR® - Oklahoma Investment Properties
(The Virtual Real Estate Team)
Comments 19
This morning Charlene and I got up early to take our walk by the ocean in Jupiter Florida since humidity was at 90% and 5 mile walks in the sand can be like being in a sweat lodge for two hours. Since recent storms in Florida fishing has been not something you want to do but this morning the ocea...

By Debbie Harr, Realtor Homes That Click, Worthington Ohio Homes
(Homes that Click Realtors)
Comments 0
Condo for Sale in Village at Jefferson Run in Blacklick OH Overview Maps Photos Features Video $144,900 Condominium Main Features 3 Bedrooms2 Full Bathrooms1 Half Bathroom2 UnitsInterior: 1,486 sqftYear Built: 2004MLS #: 217021586 Location 7758 Lupine DrBlacklick, OH 43004USA Debbie Harr Homes T...

By Christine Pappas - REALTOR®, Northeast Ohio Homes - Ohio RE/MAX REALTOR
(RE/MAX Results)
Comments 1
A beautifully remodeled home in a family friendly community Quietly nestled in the charming community of Worton Park Estates is this move in ready, contemporary split level home. This 3 story Mayfield Heights home for sale exudes a warm and inviting atmosphere, and offers numerous upgrades.  Exce...