Real Estate Sales and Marketing

Do the old-school real estate marketing methods still work? Is a postcard campaign worth the money? How about cold calling or buying real estate leads?


Those are good questions and fortunately you've come to the right place for answers. ActiveRain's 300,00+ real estate industry professional chat about these topics and many more on a daily basis right here on the following pages.


If you're looking for more information on how to use social media and blogging to promote your business, you'll find it here. Lead generation and lead conversion ideas – you'll find those here too.


Everything a real estate professionals needs to know about marketing his or her business can be found in this section of every agent's favorite social networking site, ActiveRain.

Trending blogs on Real Estate Sales and Marketing

 

By Amanda Thomas, ​Broker, SRES®, BPOR, MCNE, ​Certified DRS Agent™
(Providence Group Realty)
Comments 0
So, you want to send a direct mail campaign to all of the residents in an apartment complex, but you don't want to pay for a mailing list. After all, we live in an era where information is only a click away. But, where does a real estate professional search for this information?Good news... you c...

By Nadine Larder, Real Estate Marketing Expert/PrinterBees Founder
(www.PrinterBees.com)
Comments 51
This post may contain affiliate links. We truly love, use, and recommend the best!Many times, we think of success of something that happens in one big event. We get a killer listing and get an amazing payday. A Realtor® gets coverage in the news, and suddenly they have great visibility and tons o...

By SmartZip Analytics, SmartZip
(SmartZip)
Comments 17
We spend so much time talking about the importance of repeat business and referral business… but the reality is that MOST agents have still not come up with the right way to keep in touch naturally over the long-term. The result?  After closing, 70% of sellers say they would “definitely” use thei...

By Clason Whitney, "Your Proactive, Trusted Real Estate Advisor"
(Coldwell Banker Pro West Real Estate)
Comments 0
Cute 3bd/2ba home in nice Eagle Point subdivision. The bright and airy dining room opens with a sliding door to a nice patio and large backyard. Close to schools and nice neighborhood park close by. Big 2 car garage with plenty of room for extra storage.  632 Andrea Way | Eagle Point, OR  97524 3...

By Pam Dent, REALTOR® - Charlottesville Virginia Homes / Horse
(Gayle Harvey Real Estate, Inc.)
Comments 2
Own a part of Virginia’s history! You can be the proud owner of this Central VA historic property for sale. Priced at $269,900,  this home stands on 1.43 acres of land with gently sloping lands and mature trees. This home has 4 bedrooms,3 bathrooms and 6 fireplaces! It features a spacious living...

By Pam Dent, REALTOR® - Charlottesville Virginia Homes / Horse
(Gayle Harvey Real Estate, Inc.)
Comments 0
Own a part of Virginia’s colonial history! Set on 1.43 acres of green land with partially wooded areas in Fluvanna County is this beautifully maintained colonial home for sale.  Built in 1794, this home is lovingly taken cared of and is fit for modern living.  It offers 6 fireplaces, 4 bedrooms, ...

By Christine Pappas - REALTOR®, Northeast Ohio Homes - Ohio RE/MAX REALTOR
(RE/MAX Results)
Comments 0
Light, bright and clean, solid brick Ranch in the center of Rocky River.Close to everything, walk to schools, shopping, dining, churches, and I-90. House features: 3 bedrooms,2.5 baths, beautiful hardwood floors. 2 lower level rec rooms, newer stainless kitchen appliances stay as well as washer a...

By Christine Pappas - REALTOR®, Northeast Ohio Homes - Ohio RE/MAX REALTOR
(RE/MAX Results)
Comments 1
This is a 1574 Square Foot Townhouse located in a quiet location in Broadview Heights. One car garage with a storage unit on the first floor. The second floor has the master bedroom with a walk-in closet, bathroom/bath, living room/dining room (high ceilings) with hardwood floors and gas fireplac...

By VICTORIA LEGROW P.A., Call me now and start packing!!
(Remax Champions)
Comments 0
This lovely home has 5 bedrooms, 3 baths, a 2 car garage and an amazing view. Huge covered & screened lanai looks out over conservation, a pond and the lake. Walking/ jogging trail around the lake make for a tranquil get-a-way in your own backyard. Full bedroom and bath downstairs, perfect as an ...

By VICTORIA LEGROW P.A., Call me now and start packing!!
(Remax Champions)
Comments 0
Desirable Forest Hills East. This is a must see home. Roof and A/C approx. 1 year old. New windows, interior, and exterior freshly painted, new kitchen with wood cabinets. Home is almost 1800 square feet with a very spacious and open feeling. Split plan with the master bedroom having an en suite....

By Teresa Ryan - Ryan Hill Realty, Naperville IL Real Estate Broker
(Ryan Hill Realty)
Comments 0
Offering upscale homes at a good price Naperville is continually growing to be a favorite place for many home seekers. What started as a small settlement community by the DuPage River has now grown to be one of the most active and well-loved cities outside Chicago.  There are many wonderful neigh...

By Sandy Wallace - REALTOR®, Santa Cruz CA Homes for sale
(Keller Williams Realty - Santa Cruz CA)
Comments 1
Moving out of Santa Cruz? Thinking of putting your Santa Cruz home up for sale?   Upsizing, downsizing, career move or personal reasons, these are only some of the reasons why you will need to sell your home. It is not an easy decision, especially since your home is one of your biggest financial ...

By Lawrence "Larry" & Sheila Agranoff. Cell: 631-805-4400, Long Island Condo & Home Sale Specialists
(The Top Team @ Charles Rutenberg Realty 255 Executive Dr, Plainview NY 11803)
Comments 9
 For today's Long Island Community Spotlight, we're headed to The Hamlet at Wind Watch in Hauppauge New York.  You can reach Hamlet At Wind Watch in Hauppauge by Exit 57 and The Long Island Expressway, left on Motor Parkway to the 2nd Entrance. Opened in 1998, Wind Watch offers the security of a ...

By Sheri Sperry - MCNE®, (928) 274-7355 ~ YOUR Solutions REALTOR®
(Coldwell Banker Residential Brokerage)
Comments 25
RELAX - Think AboutPalm Trees ~ Arizona Style JW Marriott ~ Desert RidgeThis row of palms leads right to the Revive Spa... ~A different angle of the same palms...This was the view looking straight up from our lounge chairs at the Revive Spa pool.  ~Most of my clients worry about real estate trans...

By Lawrence "Larry" & Sheila Agranoff. Cell: 631-805-4400, Long Island Condo & Home Sale Specialists
(The Top Team @ Charles Rutenberg Realty 255 Executive Dr, Plainview NY 11803)
Comments 10
Who Should I Call To List My Townhouse For Sale at Indian Head Forest In Commack Long Island?  Call LAWRENCE "LARRY" AND SHEILA AGRANOFF, Licensed Real Estate Associate Broker and Licensed Real Estate Salesperson.   We List and Sell Condos, and are very familiar with the Long Island Condo Real Es...

By Lawrence "Larry" & Sheila Agranoff. Cell: 631-805-4400, Long Island Condo & Home Sale Specialists
(The Top Team @ Charles Rutenberg Realty 255 Executive Dr, Plainview NY 11803)
Comments 2
Another Suffolk County Home was SOLD by Lawrence "Larry" And Sheila Agranoff. This time it's a Renovated 3 bedroom 2 bath Ranch style home with Expanded Den in Stony Brook Long Island that Lawrence And Sheila SOLD. This Strathmore Ranch in The S-Section was perfect for the lucky buyers who wanted...

By Tom Calvaneso
(The Tom Team)
Comments 10
WASHINGTON (July 6, 2017) — Sixty-two percent of sellers' agents say that staging a home decreases the amount of time a home spends on the market, according to the National Association of Realtors® 2017 Profile of Home Staging,  www.nar.realtor/reports/profile-of-home-staging.   "Realtors® know ...

By Ross Milroy, Broker/owner specializing in vacation home buyers
(Ross Milroy Realty, LLC)
Comments 11
They say a picture is worth a thousand words, but exactly how much is that water view worth, and why are property owners willing to pay so much to have it? More than just something pleasant to look at, water views give condo owners the true Miami lifestyle experience.According to a new Ross100™ C...

By April @ Chime Technologies, We market for agents, build CRM and tools. Ask me!
(Chime)
Comments 0
Texting is a popular tool for both marketers and sales professionals, and with the rise of chat services, text messaging between leads and agents is becoming more prolific. Whereas the phone call is used to establish the first contact with a lead, text messages are great for keeping a lead in the...

By April @ Chime Technologies, We market for agents, build CRM and tools. Ask me!
(Chime)
Comments 1
Despite its abundance in the workspace, the telephone has fallen short to email for the most utilized sales tool. Perhaps sales professionals feel that if a lead comes from an online source like an IDX website, it would be best to contact the lead in a similar manner. However, this is not always ...