Real Estate Sales and Marketing

Do the old-school real estate marketing methods still work? Is a postcard campaign worth the money? How about cold calling or buying real estate leads?

Those are good questions and fortunately you've come to the right place for answers. ActiveRain's 300,00+ real estate industry professional chat about these topics and many more on a daily basis right here on the following pages.

If you're looking for more information on how to use social media and blogging to promote your business, you'll find it here. Lead generation and lead conversion ideas – you'll find those here too.

Everything a real estate professionals needs to know about marketing his or her business can be found in this section of every agent's favorite social networking site, ActiveRain.

Trending blogs on Real Estate Sales and Marketing


By Tammy Emineth, Content Marketer, SEO Teacher, Website Fixer
(Personal SEO - Website SEO and Real Estate Marketing)
Comments 31
You're online, you're writing, but are you getting anything in return? We've all heard content is King so why are people not responding to the gazillion blog posts I'm putting out there? Google is the King and we all want to play in the kingdom so we kind of have to follow their rules. We need to...

By Marte Cliff, your real estate writer
(Marte Cliff Copywriting)
Comments 15
You’ve got a “Warm” Internet lead… how do you hang on to them until they’re ready to act? Some of those leads you get from your website (or from paid services) are people who will buy or sell in the future, but aren’t quite ready yet.The way to hang on to them is to stay in touch and never let th...
 Real estate agents and brokers have quite a few choices for regional and national conferences to attend:  There’s the big one held every autumn: the National Association of REALTORS® Conference & Expo. There are the enlightening Inman Connect events — hosted in New York and San Francisco. There ...

By Gary DiGrazia, Sr., Probate Real Estate Expert Training
(EXP Realty )
Comments 0
If you are looking for more business then check out probate homes in the probate process not yet up for sale.  In my Bay Area workplace (7 Counties) we have on average 1800 probate cases per year with real estate.  We have perfected a system that gives us constant opportunities so sell probate ho...

By KWKLY Text To Lead, Delivering The Best Leads, Faster!
Comments 8
Let's face it. We know the stats. We know our clients text. We know that most of the time their phones are within arm's reach, even in the bathroom. So why don't more agents take advantage of this communication tactic? KWKLY Text to Lead can deliver potential client phone numbers right to your mo...

By Anita Clark, Realtor - Homes for Sale in Warner Robins GA
(ColdwellBanker SSK Realtors ~ 478.960.8055)
Comments 5
~ Facebook Marketing Tips ~I had a chat this week with experienced real estate Facebook marketers and the question came up about what would you change on FB if you had the power to do so. I had to think for a few minutes and eventually said immediate helpdesk access to a live person. Others wante...

By Ron and Alexandra Seigel, Luxury Real Estate Branding and Marketing
(Napa Consultants)
Comments 31
If you want to attract buyers and sellers to work with you, be sure that the words you use in all your messaging are accurate and communicate your intent and your savvy. Make it a point to understand all the connotations of each word you use, and that you use it in its proper context.   Use the d...

By Linda Itskovitz, All-in-one visual property marketing in 3D and VR
Comments 5
Real estate agents - are you falling behind your competition? Watch our real estate marketing webinar to learn how you can use innovative technology to impress sellers and stand out from other agents in your market. In this webinar, you will also hear firsthand how top agents from RE/MAX, Sotheby...

By Nancy Robinson Ranked #111 by Real Trends/Wall Street Journal, #10 Century21 Realtor in the US, #16 in the World
(Century 21 Town and Country)
Comments 1
Super cute, updated and move-in ready! This mid-century built three bedroom brick ranch is a delight! Freshly painted with bright and open floor plan. Large living area with large windows; opens to large kitchen. Kitchen boasts large window; counter-top stove; new dishwasher. Double pane windows ...

By Dawn McCurdy - Real Estate Broker, Albany, Rensselaer, Saratoga & Schen Counties
(McCurdy Real Estate Group, Inc.)
Comments 1
A charming home awaits you If you are looking for a home in the suburbs of Albany, with an updated interior featuring the modern conveniences necessary in daily life, this could be the home you are looking for. This single family home was constructed in a Brick Cape style and features 4 bedrooms ...

By Joanna Miarrostami
(Ditommaso Real Estate)
Comments 1
Gorgeous one family center hall colonial in Tottenville with waterviews. Features 4 large bedrooms and bonus bedroom in basement. 4 baths, inground pool with jacuzzi. Basement is above grade, radiant heat floors in upstairs bathrooms and kitchen. Built in sound system, Hardwood and tile floors th...

By Loreena and Michael Yeo, Real Estate Agents
(3:16 team REALTY ~ Locally-owned Frisco TX Real Estate Co.)
Comments 2
A pristine, move-in ready home that offers the best of retreat and relaxation Nestled in the sun-drenched location of Winsor Meadows, this inviting and impressive single-story home offers the best of retreat and relaxation.  Featuring 3 bedrooms, 2 bathrooms and a 2-car garage, you’ll enjoy 1,778...

By Nancy Robinson Ranked #111 by Real Trends/Wall Street Journal, #10 Century21 Realtor in the US, #16 in the World
(Century 21 Town and Country)
Comments 0
Unique opportunity to own a 3 bedroom 2 bath condo in Bloomfield Hills prestigious Foxcroft. This condo is currently rented until May 30 , 2018. We can delay closing or close, and the tenant's contract can flow to the new owner. Well located and maintained - the rooms are spacious with hardwood f...

By Steve Bunker
Comments 1
Should real estate agents use promotional calendars?Absolutely.But why do they work so well? What's the psychology behind using a real estate promo calendar, and how can it help your clients (and you)?Why Real Estate Calendars Are the Perfect Marketing GiftsAny experienced Realtor® can tell you t...

By Sheri Sperry - MCNE®, (928) 274-7355 ~ YOUR Solutions REALTOR®
(Coldwell Banker Residential Brokerage)
Comments 21
 Lush Gardens & Koi Pond Set In Sedona Arizona Photography Contest - Real Estate: Exterior Picture (above)When I saw this home from my 3 time client, I couldn't believe what they had done with it in a short period of time. After all, I brought them to the home. I can tell you that it did not look...
If you’ve logged onto Facebook anytime in the past year, you may have noticed an increase in the popularity of video. It’s effectively stealing the spotlight away from the more traditional status update featuring solely copy and images — and there’s no sign this trend will slow down anytime soon....
The “email-is-dead” argument was an interesting — and very short-lived — mini marketing controversy just a handful of years ago. The theory was that few people actually want to receive a stream of emails from brands they kind of know and like, and that social media had overtaken the medium in con...

By Anthony Acosta - ALLATLANTACONDOS.COM, Associate Broker
(Harry Norman, REALTORS® )
Comments 0
    Homeowners, If you have been considering selling your home, then this year represents an incredible opportunity for you. Spring is the hottest season for the real estate market, and you have to get moving now to take advantage of it. To get started, CLICK HERE: Or, click on the SELLER tab at ...

By Steve Bunker
Comments 0
If you're forming a new real estate company, you need an amazing - we mean really amazing - logo.And according to researchers at MIT, the logo is much more than a symbol of your brand.It's a point of connection.Researchers C. Whan Park, Andreas B. Eisingerich and Gratiana Pol use examples to expl...

By Gary L. Waters, Broker Owner, Waters Realty of Brevard, LLC, ... a small office, delivering big service!
(Waters Realty of Brevard, LLC)
Comments 7
This is not one of those #StopZillow posts!    I ran across a listing in the MLS recently that referred to the "Zestimate" in the marketing narrative.   With a little research I found the Zillow "Zestimate" for that particular home was about $40,000 or so less than the listing price (approximate...