Diana Dahlberg, Real Estate in Kenosha, WI since 1994 262-308-3563 (1 MONTH REALTY)

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Ambassador
1,986,528
Debe Maxwell, CRS
www.AtHomesCharlotte.com | The Maxwell House Group | RE/MAX Executive | (704) 491-3310 - Charlotte, NC
Charlotte Homes for Sale - Charlotte Neighborhoods

Hi Diana Dahlberg!

In a nutshell, if your profiles are public, those you know or have served (your SOI) will follow you. Not all of them are on FB, not all of them are on Twitter, etc. but, MOST all of them are on one of the social forums. If you consistently post and pay attention to them, they'll remember you! 

Jun 18, 2017 08:27 PM
Rainmaker
253,970
Sally Lawrence
Advantage Real Estate - Tehachapi, CA
Broker, CHS, e-Pro, SFR, REALTOR®

Great question Diana!  My business is all referral but I use social media to educate and stay in touch with prospects and past clients.  I can't say that I have actually closed transactions as a result of social media, but it is a part of my overall strategy.

Jun 18, 2017 09:33 PM
Rainmaker
3,183,374
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding and Marketing

Diana,

It definitely has generated calls.  In terms of percentage of business compared to personal contacts and referrals, it is not a large generator of business.  We do better through face to face, personal introductions, etc.  A

Jun 18, 2017 09:28 PM
Ambassador
2,861,787
Bob Crane
Woodland Management Service - Stevens Point, WI
Forestland Experts! 715-204-9671

Sure beats putting an add in the paper.

Yes, it has been a good thing for most of us.

Jun 18, 2017 07:54 PM
Rainmaker
1,296,023
Sandy Padula and Norm Padula, JD, GRI NMLS#1483386
Realty One Group - Carlsbad, CA
Presence, Persistence & Perseverance

It reinforces tht we are <Liked> more often than not. And, don't we all want to be liked? 

Jun 19, 2017 06:01 AM
Rainmaker
2,608,736
Michael Jacobs
Coldwell Banker Residential Brokerage - Pasadena, CA
Los Angeles Pasadena Area Real Estate 818.516.4393

I consider ActiveRain social media and I know that participation here has generated leads.   When I hear "I found you online" I know this is the source even though AR is typically not stated.   It is used in conjunction with other marketing efforts.  

Jun 19, 2017 04:10 AM
Rainmaker
2,466,129
Debbie Gartner
The Flooring Girl - White Plains, NY
The Flooring Girl & Blog Stylist -Dynamo Marketers

Pinterest has been the best for me.  I recently wrote a pinterest tutorial

Jun 19, 2017 03:31 AM
Rainmaker
2,324,797
Endre Barath, Jr.
Berkshire Hathaway HomeServices - Beverly Hills, CA
Realtor - Los Angeles Home Sales 310.486.1002

Diana, I receive referrals from AR members, because of what I demonstrate in my writings...in turn I receive buyers and sellers because of the subject matter I write about, and mostly  local investors, international high net worth individuals reach out to me for the same reason and the list goes on and on...Endre

Jun 18, 2017 11:46 PM
Rainmaker
1,110,236
Inna Ivchenko
Barcode Properties - Encino, CA
Realtor® • Green • GRI • HAFA • PSC Los Angeles CA

As you know I market massively, but as a solo media it does not get me any results. Only if you go above and beyond, bring it to a personal level, than you get business. 

Jun 18, 2017 10:56 PM
Rainmaker
437,612
LLoyd Nichols
Premier Florida Realty of SWFL - Fort Myers, FL
SW Florida Homes

It has been mostly positive, specially when I do more local blogs.There are so much choices out there that we have to pick and choose what to use. Its been mostly positive but have to say that sometimes just talking to someone in person is hard to beat. Perhaps mixing it up is the way. 

Jun 18, 2017 08:00 PM
Rainmaker
61,120
Karen Jones Lewis, MBA, Realtor
K1 Realty Group - Pembroke Pines, FL
Residential for Sellers and Buyers in S. Broward

Hi Diana, It has not worked for me..Probably because I hadn't worked it..That's key and I think if I just sit down and work it, it may work..I had a group page on fb and I posted five to six posts everyday, I get some leads but none did not turn into closed sales and if I had kept working it I am sure..And to add there is just so many avenues you can take with social media...You just have to figure out which ones work for you..

Jun 19, 2017 05:36 AM
Rainmaker
408,997
Steven Nickens
Elite Pacific Properties Maui - Wailea, HI
R(S)GRI ABR, Maui Real Estate Hawaii

I find that a lot of Realtors don't embrace social media, which is  a good thing for those that do. Like becoming the local expert through social media is a win win.

Jun 19, 2017 07:55 PM
Rainmaker
3,046,584
Dorie Dillard
Coldwell Banker United Realtors® ~ 512.346.1799 - Austin, TX
Serving Buyers & Sellers in NW Austin Real Estate

I'm in total agreement with Debe Maxwell, CRS!!

Jun 19, 2017 06:33 PM
Rainmaker
242,198
Anthony Acosta - ALLATLANTACONDOS.COM
Harry Norman, REALTORS® - Atlanta, GA
Associate Broker

It has worked out great...

Jun 19, 2017 05:33 AM
Rainmaker
433,128
Brenda Mayette
Miranda Real Estate Group, Inc. - Glenville, NY
Getting results w/ knowledge & personality!

I work primarily by referral & FB keeps me in front of people...  It reminds them what I do.  It also helps keep sellers happy when they see their house pop up in a newsfeed.

Jun 19, 2017 05:19 AM
Rainmaker
3,710,880
Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
"Franklin MA Homes"

it all began with ActiveRain making my phone ring....and I ran with it from there....I post on 6 sites almost everyday....

Jun 19, 2017 04:54 AM
Rainmaker
1,876,607
Nina Hollander
RE/MAX Executive | Charlotte, NC - Charlotte, NC
Your Charlotte/Waxhaw/Fort Mill Area Realtor

Most of my business is repeat and referral, so I'm simply there on social media for street cred, but every so often I do get a client from it.

Jun 19, 2017 03:57 AM
Rainmaker
3,992,020
Roy Kelley
Realty Group Referrals - Gaithersburg, MD
Roy and Dolores Kelley Photographs

It has impacted the name recognition factor.

Jun 19, 2017 03:30 AM
Ambassador
1,060,046
Joe Pryor
The Virtual Real Estate Team - Oklahoma City, OK
REALTOR® - Oklahoma Investment Properties

It has extended my reach beyond local geography.

Jun 19, 2017 03:25 AM
Ambassador
3,106,452
Debbie Reynolds
Berkshire Hathaway HomeServices PenFed Realty, Your Clarksville Real Estate Professional - Clarksville, TN
Your Dedicated Clarksville TN Real Estate Agent

I believe it supports other things we do. People like getting to know you through social media but if you don't have other good data they quickly leave.

Jun 19, 2017 07:48 PM
Rainmaker
1,229,105
Beth Atalay
Cam Realty and Property Management - Clermont, FL
Cam Realty of Clermont FL

I consider ActiveRain a social media platform, I think it's the best. We learn, share, generate leads. FB is the second one on my list, do run ads to generate both buyer and seller leads. I don't however rely on SM for 100% of my business.

Jun 19, 2017 11:20 AM
Rainmaker
879,679
Ryan Huggins - Thousand Oaks, CA
www.HugginsHomes.com - Thousand Oaks, CA
Residential Real Estate and Investment Properties

I've gotten quite a few leads, some of which have been good.  Have yet to get a house sold through it though.

Jun 19, 2017 09:56 AM
Rainmaker
3,506,383
Gita Bantwal
RE/MAX Centre Realtors - Warwick, PA
REALTOR,ABR,CRS,SRES,GRI - Bucks County & Philadel

I only use active rain.

Jun 19, 2017 08:43 AM
Rainmaker
2,330,548
Kathleen Daniels
KD Realty - 408.972.1822 - San Jose, CA
San Jose Homes for Sale - Probate Broker

I am connected to many of my clients on FB.  That is about it. I can't say that is it working for me in terms of business.  I am not connected with my repeat and referral clients ... they remember me more from my light-hearted email that goes out every 3 weeks. 

Jun 19, 2017 07:37 AM
Rainmaker
530,619
Kasey & John Boles
Jon Gosche Real Estate, LLC - BoiseMeridianRealEstate.com - Boise, ID
Boise & Meridian, ID Ada/Canyon/Gem/Boise Counties

I do very little with social media and business except for active rain. -Kasey

Jun 19, 2017 07:10 AM
Rainmaker
624,232
Thomas J. Nelson, Realtor,CRS,e-Pro
Big Block Realty 858.232.8722 - La Jolla, CA
Co-Host of Mail-Right's: Real Estate Agent Podcast

For events yes, attendance up.

For sales, if you count ActiveRain as social media, yes.

Facebook, not directly from the public, but it's hard to isolate where folks find me sometimes when they say " Ugh, I dunno, online somewhere?" when I ask "How did you find me or were you referred?" But Facebook yes, Realtor to Realtor.

Jun 19, 2017 06:53 AM
Ambassador
1,730,379
Fred Griffin
Fred Griffin Real Estate - Tallahassee, FL
Licensed Florida Real Estate Broker

       Originally, my main website was the hub; my social media sites were the spokes on the wheel that brought people to that hub.

   But then, they just started coming in from the Internet Presence that I had created on social media.  "Hi, Fred, I saw you on the Internet..."

Jun 19, 2017 06:34 AM
Rainmaker
835,084
Corinne Guest, Managing Broker
Barrington Realty Company - Barrington, IL
The Choice of Professionals

I don't consider AR social media, it's a blogging and networking platform primarily between agents and for consumers to read. Therefore my answer is NO. The rest have done nothing. I focus on websites becuase those do work for me.

Jun 19, 2017 06:10 AM
Rainmaker
1,093,560
Mary Yonkers
Alan Kells School of Real Estate/Howard Hanna Real Estate - Erie, PA
Erie/PA Real Estate Instructor

Absolutely! Unless 99% of your business is repeat/referrals you need a presence on social media. Many good examples in the answers before mine.

Jun 19, 2017 05:57 AM
Rainmaker
3,678,279
Gabe Sanders
Real Estate of Florida specializing in Martin County Residential Homes, Condos and Land Sales - Stuart, FL
Stuart Florida Real Estate

It really is a supplement to the overall marketing plan.

Jun 19, 2017 05:36 AM
Rainmaker
551,075
Annette Lawrence , Palm Harbor, FL 727-420-4041
ReMax Realtec Group - Palm Harbor, FL
Making FLORIDA Real Estate EZ

Hmmm, social media worked for me?

Last week a showed houses to a couple who read a blog or saw a video or who know what, for a plan promoted over 5 years ago. The fact that once on the Internet it there FOREVER proved beneficial in this case.

Pillar posts published on another platform still makes the phone ring.

I can not attribute any business to AR or FB or PT or TW or G+ but do use them to feed the pillars. 

The horse you feed will be the one that finishes the race.

Jun 19, 2017 05:11 AM
Rainmaker
2,334,507
Tony and Suzanne Marriott, Associate Brokers
Haven Express @ Keller Williams Arizona Realty - Scottsdale, AZ
Serving Scottsdale, Phoenix and Maricopa County AZ

Only Active Rain

Jun 19, 2017 04:49 AM
Rainmaker
574,170
Jeff Pearl
RE/MAX Distinctive / LIC in VA - Lovettsville, VA
Full Service Full Time Realtor

Social media doesn't generate a lot of interest ( facebook pages for example), since fb holds your potential audience hostage until you pay to boost some of your posts. It's an ongoing process of testing.

Jun 19, 2017 04:24 AM
Rainmaker
174,423
Dennis Swartz
Rickert Property Management - Columbus, OH
ABR, CRB, CRS, GRI, CMCA, MBA...experience counts!

It hasn't. In property management its one more way for crazies to vent!

Jun 19, 2017 04:02 AM
Ambassador
3,401,319
Praful Thakkar
eXp Realty - Andover, MA
Andover, MA: Andover Luxury Homes For Sale

Diana Dahlberg - Facebook Ads have been beneficial for driving traffic at the open house.

Jun 18, 2017 09:51 PM
Ambassador
2,531,187
Nestor & Katerina Gasset
International Properties and Investments LLC - Wellington, FL
Realtors, Wellington Florida Homes For Sale

IT works, it works, and then it works some more!!!! 

Gary V has a great segment that he did at Inman Connect last year where he tells real estate agents how they need to be in video , on FB and on IG. 

Facebook rocks for referrals from other agents, referrals from friends, and from direct business!!! FB Ads rock the house big time! 

It also helps to get more listings because the homeowners see how you are marketing your listings!!! Sellers LOVE to see their properties on FB and other social media. 

People have to hear from you and see your brand at least 21 times before they remember you. You even need to be in front of your friends. How many times in this industry have you heard some agent say that their freind listed with someone else ? They were most likely not assertive enough about what they do. 

Jun 20, 2017 04:38 PM
Rainmaker
3,136,841
William Feela
WHISPERING PINES REALTY - North Branch, MN
Realtor, Whispering Pines Realty 651-674-5999 No.

I use AR and that is all and seems to be enough

Jun 19, 2017 05:05 PM
Rainer
19,250
Shanelle Cahill
The Wyman Group - Kokomo, IN
Full Service Real Estate

So far I have not converted anyone from social media into a sale, but I am just getting into the social media platforms, and have only recently entered the real estate field. But the amount of people who now know I'm a realtor, solely because of Facebook, for example... there's just no way I could have contacted all of them without social media. Even if I don't see imediate results, I have to believe that being known as a Realtor by hundreds of people who I have some connection with is valuable, and totally worth the small investment in time. 

Jun 19, 2017 01:31 PM
Ambassador
1,568,722
Harry F. D'Elia
Real Estate and Beyond, LLC - Phoenix, AZ
Investor , Mentor, GRI, Radio, CIPS, REOs, ABR

I have met some awesome people

Jun 19, 2017 12:24 PM
Rainmaker
2,170,086
Will Hamm
Hamm Homes - Aurora, CO
"Where There's a Will, There's a Way!"

I really do not go on Facebook but I know people that are having great luck with it.

 

Jun 19, 2017 11:53 AM
Ambassador
3,161,952
Jeff Dowler
Solutions Real Estate - Carlsbad, CA
The Southern California Relocation Dude - Carlsbad

It's been most effective for staying in touch with those who know me. I've had several signficant transactions generated from YouTube videos

Jun 19, 2017 08:08 AM
Rainmaker
727,018
Sam Shueh
(408) 425-1601 - San Jose, CA
mba, cdpe, reopro, pe

Not effective. FB you post your listings and open houses. That is about it.

Jun 19, 2017 07:56 AM
Rainmaker
634,508
Jennifer Mackay
Keller Williams Success Realty - Panama City, FL
Your Bay County Florida Realtor 850.774.6582

"We"?

Maybe "you" but not me.

Jun 19, 2017 06:45 AM
Rainmaker
1,232,580
Michael Setunsky
Woodbridge, VA
Your Commercial Real Estate Link to Northern VA

Diana Dahlberg You get what you put into it. I don't have much time for it.

Jun 19, 2017 06:18 AM
Rainmaker
2,256,107
Scott Godzyk
Godzyk Real Estate Services - Manchester, NH
One of Manchester NH's Leading Agents

SOcial media can enhance what i do, but is a tool and can not be solely relied upon without doing anything else

Jun 19, 2017 06:09 AM
Rainmaker
2,171,493
Wayne Martin
Wayne M Martin - Chicago, IL
Real Estate Broker

AR has served me well when necessary!

Jun 19, 2017 05:41 AM
Rainmaker
2,982,306
Joan Cox
Metro Brokers - House to Home, Inc. - Denver Real Estate - 720-231-6373 - Denver, CO
Denver Real Estate - Selling One Home at a Time

Not sure if it does give me more exposure, but will never know unless we do!

Jun 22, 2017 09:42 AM
Rainmaker
1,144,814
FN LN
Toronto, ON

It depends on the specific niche.

Jun 20, 2017 09:45 AM
Rainmaker
343,406
Nathan Gesner
American West Realty & Management - Cody, WY
Broker / Property Manager

I post to social media but I have not deliberaetly attempted to market and gain new business.

Jun 20, 2017 06:57 AM