Facebook Fridays - Seeing The Forest Thru The Social Media Trees!

Real Estate Agent with ColdwellBanker SSK Realtors ~ 478.960.8055 anita@cbssk.com

Facebook Fridays - Courtesy of Anita Clark Realtor

~ Facebook Marketing Tips ~

It. Is. True. It just is. With so many stories of success by agents from around the country, using FB to help market yourself, your articles, and/or your clients homes makes good business sense. It can be done effectively for free but you can really ramp things up with a small ad budget each month too. It works, Rainers.

Did you know...according to WordStream, the average conversion rate for FB ads in the real estate industry is 10.68%. The average acrosss 17 major industries is 9.21%. Sounds like money well spent!

Sadly, I continue to hear it time and again from real estate professionals...you do not like Facebook because of ___fill in the blank___. Get over it I say! If you want more market share or are just starting out and trying to gain a foothold, FB is an easy way to gain a local following (quickly too). Massive numbers of consumers are on the largest social media site in the world, nearly 2 billion of them...that sure sounds like a place we should be too. 

PLEASE stop by the 5 Facebook Business Pages below, LIKE their page, and leave a comment. It is always nice to reciprocate, so if you are visited, please take a moment and return the favor.

As always, enjoy Rainers!


Nina Wilson

Promise Land Properties


Barbara Michaluk

Barbara Michaluk Realtor - Weichert Realtors


Ruth Vogt

My Colorado Home Lenders


Nina Rogoff

Selling Norfolk County Homes


Tammy Emineth

Personal SEO

Facebook Articles

I have had such precious little time this week I have only been able to give each of the articles below a quick-look-thru. I hope to delve into each in more detail over the weekend to see what I can glean from the articles. I hope you do the same!

Any new prospects or clients this past week from your Facebook presence? I have a listing opportunity that originated via a blog post, with a subsequent follow on Facebook, then a couple of FB messages, and finally a call. You just never know where or how consumers will find us and make contact so we need to be ready. Happy reading, Rainers!

How To Write Winning FB Status Updates

Tips To Size Images For Facebook Events

Check Out 2 New FB Custom Audiences

Advice To Start/Grow A Facebook Group

Generating Biz From Your Photo Albums

Bonus: Copyright Infringment Protection

Happy Facebook Friday! ;-)

Facebook Fridays Information

If you enjoy these weekly Facebook tips, and want to help promote other Rainers, please consider joining the AR Facebook Fridays Group. We can all benefit from learning and growing our business through Facebook and other social media sites.

FREE Offer...If you have not already been featured, please leave the URL to your FB Fan Page in the comments below and I will make sure you are recognized on a future Facebook Fridays post. It really is that easy!

~ Anita ~


Re-Blogged 1 time:

Re-Blogged By Re-Blogged At
  1. Roy Kelley 07/28/2017 01:00 AM
Real Estate Sales and Marketing
Marketing, Ideas and Methods That Work!!
Social Media Marketing
Facebook Tips
Facebook Fanatics
Facebook Fridays
facebook tips
facebook fridays

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Roy Kelley
Realty Group Referrals - Gaithersburg, MD
Roy and Dolores Kelley Photographs

Thanks, Anita, for continuing your excellent Facebook Fridays blog series.

Jun 10, 2017 06:14 AM #16
Tammy Emineth
Personal SEO - Website SEO and Real Estate Marketing - Marysville, WA
Content Marketer, SEO Teacher, Website Fixer

Thanks Anita!!! :)

Jun 10, 2017 07:44 AM #17
Ruth Vogt
Fairway Independent Mortgage, LLS. Equal Housing Opportunity. Regulated by the Division of Real Estate. - Colorado Springs, CO
719-592-0855 Apply 24/7 www.ColoradoHomeLender.com

Anita Clark thank you so much for tagging me in this FB post! I got a few comments, not understanding "why", and now I've figured it out! Your idea is awesome! I will pay it forward!

Jun 10, 2017 10:44 AM #18
Anita Clark
ColdwellBanker SSK Realtors ~ 478.960.8055 - Warner Robins, GA
Realtor - Homes for Sale in Warner Robins GA

Happy to assist, Barbara. ;-)

It really is but not too surprising if you utilize some of the key ad features to drill down to a specific market.

It can certainly help. Thanks Joan.

You betcha Roy. Enjoy your day.

Absolutely Tammy!

Ruth: It was a pleasant surprise...I am glad.

Jun 11, 2017 07:01 AM #19
Debe Maxwell, CRS
www.AtHomesCharlotte.com | The Maxwell House Group | RE/MAX Executive | (704) 491-3310 - Charlotte, NC
Charlotte Homes for Sale - Charlotte Neighborhoods

That's a heck of a conversion rate - I really need to take you up on your advice and advertise there - I just need an hour to sit down and absorb this!!  LOL

Great list and thank you for sharing your expertise, as always, Anita!

Jun 11, 2017 08:30 PM #20
Beth Atalay
Cam Realty and Property Management - Clermont, FL
Cam Realty of Clermont FL

Good morning Anita, FB works when we consistently work it. I've been away from it for about a week, time to jump back in. Have a great week!

Jun 12, 2017 04:58 AM #21
Sally K. & David L. Hanson
Keller Williams 414-525-0563 - Brookfield, WI
WI Realtors - Luxury - Divorce - Short Sale

  As we talked...leaving the displaying to the professionals in that area...and the benefits to all of us as we continue campaigns.

Jun 12, 2017 05:52 AM #22
Macy Babb
Re/Max All Properties Realtor - 404-234-6166 - Cartersville, GA
Realtor, SFR, HUD/REO Certified

Great Info...you always have great info.  I am always amazed at how agents can't believe how FaceBook works well for me, and let excuses get in the way for them... Oh, Well more market share for me...

Jun 12, 2017 07:21 AM #23
Dave Halpern
Keller Williams Realty Louisville East (502) 664-7827 - Louisville, KY
Louisville Short Sale Expert

Thanks for the high-value information. Facebook will work for us if we work it right.

Jun 12, 2017 09:30 AM #24
Steven Nickens
Elite Pacific Properties Maui - Wailea, HI
R(S)GRI ABR, Maui Real Estate Hawaii

Anita, I need to get back to work.  Great links I bookmark a couple of your links.

Jun 12, 2017 01:08 PM #25
David Alan Baker Laveen Realtor & South Phoenix Realtor
HomeSmart - Laveen, AZ
Your local Expert

I for one completely agree.  Yet, much like other business, once the entity realizes it has several/many hooked, they UP the prices.  Still a great ROI and money well spent, but wish they would keep prices in line for longer periods.

Jun 12, 2017 01:57 PM #26
Anita Clark
ColdwellBanker SSK Realtors ~ 478.960.8055 - Warner Robins, GA
Realtor - Homes for Sale in Warner Robins GA

Debe: You can promote articles, listings, your site, etc. and the drill downs to specific demographics is invaluable. 

I know you will continue to see great results, Beth.

Sally: Smart move. Doing the same with some YouTube cleanup.

So true Macy. I love to hear the excuses from local agents.

That is a very true statement, Dave.

Thanks Steven. I am always on the hunt for good ones to share.

David: I do agree they will go up at some point...they are incredibly reasonable right now.

Jun 12, 2017 03:50 PM #27
Dena Stevens
Rocky Mountain Realty - Canon City, CO
Putting The Real Into Realtor Since 2004

I will often (not always) put in a video slide show backlinked from Youtube. And I know these are getting hits. From the hit count? NOPE phone calls. I boost these video slide shows into others states or by intest. Yup! It works. 

Jun 12, 2017 07:34 PM #28
Peter Davies
Borawski Real Estate - Northampton, MA
Exceptional service, without exception...

Thank you Anita for sharing the great ideas and information!

Jun 13, 2017 07:37 AM #30
Luke Acree
ReminderMedia - King of Prussia, PA
Making Agents Memorable

Great stuff Anita! I could not agree more that FB is producing great return for businesses right now and if you're not on FB yet you need to be. Also, it is just a matter of time before FB either really raises their price for ads or consumers become immune to seeing sponsored post and the ROI drops significantly.

Jun 14, 2017 05:21 AM #31
Anita Clark
ColdwellBanker SSK Realtors ~ 478.960.8055 - Warner Robins, GA
Realtor - Homes for Sale in Warner Robins GA

Such a good approach. Way to go Dena!

Happy to do so, Peter. Glad you enjoyed them.

Luke: I hope it is later rather than sooner on the ROI drops.

Jun 14, 2017 01:48 PM #32
Gita Bantwal
RE/MAX Centre Realtors - Warwick, PA
REALTOR,ABR,CRS,SRES,GRI - Bucks County & Philadel

Thank you for sharing the information. Have a good day

Jun 15, 2017 03:24 AM #33
Anita Clark
ColdwellBanker SSK Realtors ~ 478.960.8055 - Warner Robins, GA
Realtor - Homes for Sale in Warner Robins GA

You are very welcome, Gita.

Jun 15, 2017 02:27 PM #34
Laura Cerrano
Feng Shui Manhattan Long Island - Locust Valley, NY
Certified Feng Shui Expert, Speaker & Researcher

There's a little bit of a misunderstanding by a lot of people have too much apprehension.

Jun 15, 2017 09:59 PM #35
Anita Clark
ColdwellBanker SSK Realtors ~ 478.960.8055 - Warner Robins, GA
Realtor - Homes for Sale in Warner Robins GA

No reason to be scared...they just need to jump in, Laura.

Jun 16, 2017 02:55 AM #37
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