Facebook Fridays - The One That Got Away!

By
Real Estate Agent with ColdwellBanker SSK Realtors ~ 478.960.8055 anita@cbssk.com
https://staging.activerain.com/droplet/54Vh

Facebook Fridays - Courtesy of Anita Clark Realtor


~ Facebook Marketing Tips ~

I genuinely want to assist every legitimate real estate consumer who contacts me. I suspect we all want that. When I am unable to do it, for whatever reason, it stings a little.

Recently I lost a buyer who sent me 3 Facebook messages over a 5 hour period and I was not quick enough on the response (I was out showing other buyers' homes most of the day). The buyer I lost ended up with a colleague who quickly got her under contract. Not much I could have done to prevent it (short of having a VA keep tabs on my FB leads.). The upside...Facebook continues to bring RE consumers my way!

Are you generating new leads from Facebook? If so, what are you doing to ensure you quickly engage with new prospects before they flit away to other agents? If your tips help one agent avoid losing a future client it will be worth it so please share. ;-)

Did you know...according to Forbes, there are 50 million businesses around the world that have a Facebook Business Page. Do You?

Facebook has said they will begin rolling out news feed updates over the next few months to weed out low quality content and ads. I for one am pleased to hear this and am looking forward to seeing how big of an effect it has for all of us. 

PLEASE stop by the 5 Facebook Business Pages below, LIKE their page, and leave a comment. It is always nice to reciprocate, so if you are visited, please take a moment and return the favor.

As always, enjoy Rainers!


 

Gail Robinson

Black Rock Homes for Sale

 

Maia Whitaker

Superior Notary Service

 

Steve Bunker

Real Estate Calendars

 

Haley Perez

Haley Perez, Realtor

 

Nancy Tallman

Inside Park City Real Estate


Facebook Articles

The bevy of FB articles below come in all shapes and sizes with a dash of this and a pinch of that to entice and encourage you. If something in particular catches your attention, come back and let us know if you are trying it out (a little accountability never hurts) as well as the results you get. 

Anything "big" on the Facebook horizon for you? Perhaps some new ads or boosts? Maybe you are committing to setting up a biz page? Perhaps it is just trying to be more consistent or social? Share your thoughts, Rainers!

Real Estate FB Groups Worth Checking Out

7 Ways To Utilize Facebook Live In our Biz

Creative Ways To Craft Successful Ad Copy

Advice To Build A Thriving FB Community

What Are FB Reactions? How To Use Them

Bonus: Outstanding 2017 SEO Tools Guide

Happy Facebook Friday! ;-)


Facebook Fridays Information

If you enjoy these weekly Facebook tips, and want to help promote other Rainers, please consider joining the AR Facebook Fridays Group. We can all benefit from learning and growing our business through Facebook and other social media sites.

FREE Offer...If you have not already been featured, please leave the URL to your FB Fan Page in the comments below and I will make sure you are recognized on a future Facebook Fridays post. It really is that easy!

~ Anita ~

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Topic:
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Location:
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Groups:
Social Media Marketing
Facebook Tips
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Facebook Fanatics
Facebook Fridays
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Show All Comments
Ambassador
2,548,603
Tammy Lankford,
Lane Realty Eatonton, GA Lake Sinclair, Milledgeville, 706-485-9668 - Eatonton, GA
Broker GA Lake Sinclair/Eatonton/Milledgeville

I do get business from FB, but honestly not as many from my business page as from a community site where I'm often given great reviews when people ask who a local good broker is in the area.

Jun 02, 2017 02:28 PM #22
Rainmaker
2,027,445
Anita Clark
ColdwellBanker SSK Realtors ~ 478.960.8055 - Warner Robins, GA
Realtor - Homes for Sale in Warner Robins GA

Joan: As much as I try I know I cannot help them all.

Time to hit the range and rustle up more FB friends, Andy.

Absolutely right Charita. No way to help each and every person.

Where I can, Richie, where I can.

Katerina: I try to avoid FB when out with clients. They deserve all my attention. I have used the auto response in the past and cannot remember why I shut it off. 

Thank you for stopping by Kathryn. ;-)

Anna: We never know what makes them tick.

That makes sense Tammy. Community pages have the potential for a lot more "eyes on" and plenty of referrals.

Jun 02, 2017 03:17 PM #23
Rainmaker
216,706
Steffy Hristova
HomeSmart Elite Group Tempe AZ Tel: 480-966-9353 - Tempe, AZ
Tempe AZ Realtor - Your Home Close to Your Work!

Anita, you are doing  a fabulous job, inspiring us all to use Facebook creatively. I am sure you will have more referrals from the people you dedicated your time to, ...about the impatient buyer you lost, maybe more Buyers will call when you can meet the demand. This is a better problem to have, than no one connecting with you on FB.

Jun 02, 2017 05:28 PM #24
Rainmaker
2,354,292
Laura Cerrano
Feng Shui Manhattan Long Island - Locust Valley, NY
Certified Feng Shui Expert, Speaker & Researcher

Sometimes small advice can be just as able is anything else. This is very true in my experience, at least. Keep going for the gold!

Jun 02, 2017 10:47 PM #25
Rainer
221,528
Mick Michaud
Distinctly Texas Lifestyle Properties, LLC Office:682/498-3107 - Granbury, TX
Your Texas Lifestyle is Here!

Thanks for the information and being willing to share.  Always a great read.

Jun 02, 2017 10:56 PM #26
Rainmaker
967,328
Barbara Michaluk
Weichert Realtors | Silver Spring, MD Phone Direct 240-506-2434 - Silver Spring, MD
Top Producing / Full Service REALTOR in Marylan

Anita, Thanks for sharing these tips on getting the most out of FB and best ways to receive alerts for any requests from leads.

Jun 03, 2017 04:02 AM #27
Rainmaker
236,178
John Wiley
Jones & Co. Realty - Cape Coral, FL
Lee County, FL Real Estate GRI, SRES,SFR,PSA

Anita, you are so good to share your own experiences with us.

Yes, it is not always possible to reply in the time frame the consumer would like and it can cost us business.

But, you were doing business and that was your priority as it should be.

Thanks for the tips.

Jun 03, 2017 07:45 AM #28
Rainmaker
2,027,445
Anita Clark
ColdwellBanker SSK Realtors ~ 478.960.8055 - Warner Robins, GA
Realtor - Homes for Sale in Warner Robins GA

Steffy: Yes, in the big scheme of things it is a good problem to have. ;-)

That is very true, Laura. Good advice can be either large or small.

Each and every Friday, Mick. 

Happy to do so, Barbara. You will be part of next Friday's article.

John: If one Rainer benefits then it has the effect I want it to.

Jun 03, 2017 08:19 AM #29
Rainmaker
238,844
Wayne L. Brown
Broadview Mortgage - Alpine, CA

Great read, Anita.  As always thanks for the informative posts.

Btw, the comments so far have been great too.

 

Jun 03, 2017 12:33 PM #30
Rainmaker
1,262,538
Marte Cliff
Marte Cliff Copywriting - Priest River, ID
your real estate writer

My son keeps nagging me to use my Facebook accounts, but... I just don't LIKE that place!

Jun 03, 2017 02:06 PM #31
Rainmaker
2,027,445
Anita Clark
ColdwellBanker SSK Realtors ~ 478.960.8055 - Warner Robins, GA
Realtor - Homes for Sale in Warner Robins GA

Agreed Wayne. As always, the comments have been insightful.

Marte...to reach the most consumers we need to be where they are.

Jun 03, 2017 02:47 PM #32
Rainer
220,205
Ron Aguilar
New American Funding - Saint George, UT
Mortgage & Real Estate Advisor since 1995

these situations always happen to those that lead generate. Move on and stay positive.

Jun 04, 2017 08:33 AM #33
Rainmaker
2,027,445
Anita Clark
ColdwellBanker SSK Realtors ~ 478.960.8055 - Warner Robins, GA
Realtor - Homes for Sale in Warner Robins GA

Tis true Ron. Keeping the wheels turning is the right move.

Jun 04, 2017 03:54 PM #34
Rainmaker
431,001
Ruth Vogt
Fairway Independent Mortgage, LLS. Equal Housing Opportunity. Regulated by the Division of Real Estate. - Colorado Springs, CO
719-592-0855 Apply 24/7 www.ColoradoHomeLender.com

There is good and bad in most everything. Technology is great, right? Yet, it's also forced us to live in a "I want it NOW" lifestyle! (Yes, that's the bad!)

Jun 05, 2017 09:56 PM #35
Rainmaker
2,027,445
Anita Clark
ColdwellBanker SSK Realtors ~ 478.960.8055 - Warner Robins, GA
Realtor - Homes for Sale in Warner Robins GA

Ruth: So much truth in your statement. We do live in a "want it now" time.

Jun 06, 2017 03:35 PM #36
Rainmaker
335,503
Pat Starnes
Front Gate Real Estate - Brandon, MS
Broker Associate, ABR

Like Ruth said, we live in an immediate gratification society. We can't always respond right away. I'm going to check into the auto responder that Nestor & Katerina Gasset mentioned. Thanks for that tip Katerina. 

Jun 10, 2017 08:15 AM #37
Rainmaker
2,027,445
Anita Clark
ColdwellBanker SSK Realtors ~ 478.960.8055 - Warner Robins, GA
Realtor - Homes for Sale in Warner Robins GA

Tis true...everyone wants immediate results, Pat.

Jun 10, 2017 09:14 AM #38
Rainer
23,679
Maia Whitaker
Superior Notary Service | Allstate Insurance - Boulder, CO
Your Trusted Notary & Insurance Advisor

Thank so much Anita for the inclusion on the FB Fridays post!  I appreciate the folks that stopped by and am continuing to reach out to others.

Sometimes I feel very frustrated by that expectation of instant gratification.  I have run into the same issue with occaisionally being unable to respond immediately to Facebook messages and Twitter DMs.  Before investing the $$ to have a staff member dedicated on social media monitoring, I am working with FB & Messenger on my phone to try to respond and keep in touch with a prospect - and yes, you must download & install both apps to be able to use FB Messenger.  One challenge to keep in mind is that each of these apps are pretty big and can take up a lot of memory on your phone. 

I generally will not interrupt working with the client in front of me to answer messaging unless I have been working with someone on a truly urgent matter and am expecting to hear from them online.  Personally, I won't jeopardize the relationship with the customer that I have in pursuit of a prospect that I may or may not land.  

Jun 12, 2017 08:56 AM #39
Rainmaker
2,354,292
Laura Cerrano
Feng Shui Manhattan Long Island - Locust Valley, NY
Certified Feng Shui Expert, Speaker & Researcher

It's never too late to redeem it and keep moving forward and become better at what we do when we communicate on Facebook

Jun 15, 2017 10:00 PM #40
Rainmaker
2,027,445
Anita Clark
ColdwellBanker SSK Realtors ~ 478.960.8055 - Warner Robins, GA
Realtor - Homes for Sale in Warner Robins GA

Maia: I do not interrupt my time with clients to talk to other prospects/clients either. 

That is well said, Laura.

Jun 16, 2017 02:53 AM #41
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Anita Clark

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