Are You A Salesperson Or An Order Taker?
With all the griping/whining/crying here on Active Rain about data mining companies like Zillow I'm trying to figure out just what is your job if you think Zillow is ruining it? Are you a Salesperson or are you an order taker?
I check our MLS stats every day and one of the stats I check is the SOLDs. To date I have not yet seen the selling agent listed as Zillow or any other data mining company. Are there agents who use Zillow that get sales because of that information... yes, GET OVER IT!
Zillow is a tool and in the right hands it's effective but face the fact: If you think you should have gotten that listing and didn't the reason is you did not do your job. Quit whining, take responsibility, you didn't get the job because of YOU (not Zillow's data mining) the data that you need to keep track of is the number of times you didn't get off your ass.
There were about 2,000 sales in Minot ND that I did not get last year. About 1,999 of those were because I did not reach out and touch those Buyers/Sellers in a personal way. Were any of the sales I missed out on completed by an agent who pays Zillow for the data we generate... maybe, but they did so by using a tool that I also have at my disposal if I choose to pay for it.
We all choose the sales tools we want to use. If you really think Zillow is costing you sales then use that tool, don't curse it. I don't use Zillow because it doesn't fit my style. I'm the only agent in this City that uses Christian Radio, it's a tool that fits me well. Some people think a Mercedes is a tool that helps them make sales, is there anyone out there cursing their BMW because the Mercedes got the sale.. damn inept Bemmer if only I had a Mercedes I would have had that sale! I know agents who use popular organizational tools, I prefer to use a real live secretary who has a desk in my office. My point is we all use tools that other agents may think give us an advantage over them... GET OVER IT!
If you are losing sales to a tool that doesn't even sell Real Estate you need to look in the mirror for the problem. When I start seeing Zillow on the offer to purchase as the Selling or Listing agent maybe I will join your pity party but until then those who are crying foul over Zillow should take a sales training course or get an order taking job behind the counter of McDonnald's or somewhere else.