Conquering writers’ block: Five foolproof content ideas for Realtors

Real Estate Technology with SmartZip

The new year is approaching fast and so is your chance for a blog reboot! If your goal is to put out more content in 2017, there’s no better time to step back and reframe your blog ideas and posting goals.


Before you get started, think about what makes you likely to come back to a website. People tend to revisit sites that offer value — and we don’t just mean monetary value. As a real estate agent, you have a wealth of knowledge about topics that most buyers and sellers will have to research before they get started on a transaction. Put this knowledge to use to gain blog fans who come back for more.


Below are five foolproof content ideas that real estate agents can deploy as they make a 2017 blog plan.


1. Don’t please everyone at once. Segment your audience and speak to them separately

If you work with first-time buyers, move-up buyers and empty nesters looking to downsize, you you know you’ll need different content to entice them to read your blog. Start out the year by making a list of your top five buyer or seller segments, then write out 2-3 different posts you could write that would appeal to each of those segments.


Once posted, boost traffic to the post by running a targeted Facebook ad. Set up an ad group dedicated to each market segment in your area.


Looking for inspiration? One of our clients, The Loken Group, recently wrote this post aimed at homeowners on the brink of retirement.


Thoughtful blog writing SmartZip


2. Channel your inner Dear Abby and write an advice column

Buyers and sellers turn to you advice every day. Why not leverage your knowledge by creating an advice column blog where you offer these same insights?


We love this post from SmartZip client Katie McCartney, who recently tackled a question about whether parents should buy their college-age kid a house to rent while they are in school.


Important: Be sure to present pros and cons for any decision and stop short of making a recommendation that could be construed as legally binding. Notice that Katie mentions that for the right buyer who understands the risks, buying a rental home on a college campus can be a good investment.


3. Create engaging FAQs for your visitors

Not sure about an advice column? If you want a less personal approach, create separate FAQs pages for both buyers and sellers. List out typical questions then briefly answer how you handle these scenarios as the agent in charge.


FAQs are also excellent for cross-linking opportunities. Remember to link to a free CMA offer, your contact page, free content offers or to your mortgage loan officer’s page. Check out this excellent example of an FAQ page with optimal cross-links.


4. Create a buyers’ dictionary or sellers’ dictionary

If you ask buyers and sellers to define FHA, DTI or MLS, their response will likely be IDK (or something a little more colorful). Consider creating a list of terms that buyers and sellers need to know, then update it as you have time. The NAR has a glossary that can be a good resource as you get started.


Another idea — which may provide more SEO juice — is to take one term per week and tackle it in an individual post. Because you’ll be familiar with these terms, each post should take you only 15-30 minutes to write. Then, you can continue to cross-link to the specific terms across your site, ensuring that visitors stay on your turf even when they run into words or terms they don’t understand.


5. Create evergreen or market-based infographics without the help of a designer

Infographics haven’t lost their popularity, so consider tackling this visual content tactic in 2017 with the use of a free infographic generator.


Our favorite free infographic tool is Canva. But if you’re willing to spend a bit of money, Piktochart has more than 500 templates that can greatly reduce the time it will take you to concept and design an infographic.


Looking for inspiration? Here’s our Pinterest board of past infographics we’ve created, plus more trending infographics from the real estate industry.


Need help identifying your top prospects in 2017?

Whether you’re in a bustling urban area or a rural market, SmartZip’s predictive data solutions can help you determine the contacts from your area or sphere who are most likely to sell in the next 6-12 months. Reach out today to view personalized predictions.


Re-Blogged 1 time:

Re-Blogged By Re-Blogged At
  1. Jane Chaulklin-Schott 12/16/2016 05:28 PM
Real Estate Sales and Marketing
real estate leads
realtor marketing
real estate infographics
real estate content ideas
pinterest boards for realtors

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Dorie Dillard
Coldwell Banker United Realtors® ~ 512.346.1799 - Austin, TX
Serving Buyers & Sellers in NW Austin Real Estate

Good morning ,

What a great post to give you ideas to ramp up our blogging efforts in 2017! Appreciate the information!

Dec 16, 2016 03:38 AM #1
Gita Bantwal
RE/MAX Centre Realtors - Warwick, PA
REALTOR,ABR,CRS,SRES,GRI - Bucks County & Philadel

Thank you for the great tips. I will keep these in mind in 2017.

Dec 16, 2016 04:03 AM #2
Nick & Trudy Vandekar, 610-203-4543
Long & Foster Real Estate Inc 610-225-7400 - Devon, PA
Tredyffrin Easttown Realtors, Philly Main Line

Some great ideas, several were on my list but I see a couple I can add. Thank you.

Dec 16, 2016 06:37 AM #3
Carol Williams
U.S.: I specialize in helping agents who have been in the business 2 years or less create a thriving business. - Wenatchee, WA
"Customized Mentoring & Marketing Services"

These are all great tips.  Thanks for the post!

Dec 16, 2016 08:42 AM #4

Very good content. How are you guys managing those leads? Check out loomlogic

Dec 16, 2016 03:46 PM #5
Jane Chaulklin-Schott
TEAMCONNECT REALTY - (407) 394-9766 - Orlando, FL
TeamConnect Luxury Homes - Orlando, Florida, 32836

Excellent post, great ideas and tips. Planning on doing a reread and a reblog.

Dec 16, 2016 05:27 PM #6
Rose Mary Justice
Synergy Realty Pros - Dandridge, TN
Synergy Realty Pros

All wonderful ideas.  I will try to implement as many as I can this coming new year.

Dec 16, 2016 06:03 PM #7
Sandi Reed
Chartwell Realty, LLC - Lee's Summit, MO
Lee's Summit #1 Real Estate Expert

So much great information here! I will defintely be back again and again as I implement in 2017.

Dec 16, 2016 06:06 PM #8
Laura Cerrano
Feng Shui Manhattan Long Island - Locust Valley, NY
Certified Feng Shui Expert, Speaker & Researcher

There's nothing to it but to do it or make it a game or give yourself a task that will have a reward. All of that is true.

Dec 16, 2016 08:58 PM #9
Anna Hatridge
Goodson Realty - Bonne Terre, MO
Missouri Realtor with Goodson Realty

Great tips to get us on track for 2017.  Thank you.

Dec 17, 2016 05:04 AM #10
steve weiser
ReMax Evolution - Dana Point, CA
Real Estate Agent

excellent points ....thanks



Dec 17, 2016 06:12 AM #11
Bill Reddington
Re/max Southern Realty - Destin, FL
Destin Florida Real Estate

Lots of great ideas. Finding the time to accomplish some of them is always the issue.

Dec 18, 2016 08:56 AM #12
Jane Chaulklin-Schott
TEAMCONNECT REALTY - (407) 394-9766 - Orlando, FL
TeamConnect Luxury Homes - Orlando, Florida, 32836

This is a great post and came back to reread. Have some pages to write for one of our main websites today and looking to make my life a little easier by reviewing your post.

Dec 18, 2016 10:39 AM #13
Mary Hutchison, SRES, ABR
Better Homes and Gardens Real Estate-Kansas City Homes - Kansas City, MO
Specializing in Brookside, Waldo, Prairie Village

I have plenty of topics to write's getting the time to do it! Still, you have some good ideas here--thanks!

Dec 19, 2016 08:36 AM #14
Dan Derito
Success! Real Estate - Brockton, MA

These are great ideas for 2017.  I'm going to save this post, print it, and implement one idea at a time.  Thank you so much.

Dec 23, 2016 04:20 AM #15
SmartZip Analytics
SmartZip - Pleasanton, CA
Joan Dailey, SmartZip VP Marketing

Thanks, Dan! So glad. Happy Holidays.

Dec 23, 2016 11:28 AM #16
Gene Mundt, IL/WI Mortgage Originator - FHA/VA/Conv/Jumbo/Portfolio/Refi
NMLS #216987, IL Lic. 031.0006220, WI Licensed. APMC NMLS #175656 - New Lenox, IL
708.921.6331 - 40+ yrs experience

Although a LO, vs an agent, I came away with great info and ideas to pursue for the coming year.  Your post inspires ...


Dec 29, 2016 10:58 AM #17
Laura Cerrano
Feng Shui Manhattan Long Island - Locust Valley, NY
Certified Feng Shui Expert, Speaker & Researcher

I kind of feel like every industry has writing prompt that you can use that work really well. Hang in there and the ideas welcome themselves—so to speak—if you just let them. :)

Jan 06, 2017 09:33 PM #18
Melissa E. Spittel
Coldwell Banker Residential Brokerage - Westminster, MD
"Achieving Results Together "

I frequently use Canva but wasn't aware of Piktochart. I'm gonna give it a try.

Feb 04, 2017 06:21 PM #19
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