Don't Stuff Your Blog with Links - Confessions of an Ex-Spammer

By
Real Estate Broker/Owner with Garrigus Real Estate CalBRE# 01844442/01844441

Don't Stuff Your Blogs with Links - Confessions of an Ex-Spammer

I used to be a spammer. It's true! I did it here on ActiveRain. I did it on my Wordpress blogs. I did it on Craigslist. I was spammy wherever I could and with whatever website would let me. And you know what? It worked!  It actually worked for a long, long time. You can even go back through my old AR blogs and see where I did it. I never deleted the old blogs.

But something happened in 2011 and 2012. Google released a bunch of algorithms like Panda, Penguin, etc.. I don't really understand these algorithms. They are written, used and incorporated by people a lot smarter than me. But I am smart enough to know what works and what doesn't work.

Once Google started these new algorithms my black-hat, spammy ways stopped working as well and I went on a slow, steady decline of effectiveness. No, my blogs didn't fall off a cliff and I didn't go broke, but I was a small-time, spammy blogger. My black-hat techniques weren't that sophisticated. In the world of spammers, I was probably considered a misdemeanor-type of offender by Google. I'm sure there were spammy bloggers out there that lost all their top Google rankings and their business along with it!

Since then I've changed my ways. I've learned my lessons and I've adjusted to the righteous way of blogging. One of those lessons I learned was not to stuff links in a blog!

A link, if it is a Do Follow link, will tell Google to give some lovin' to whatever web-page the link points to. But here's the lesson:

Do Follow links must share the web-page lovin' with other Do Follow links from the same page.

For example, if a web-page has a Google rank of 5, and there are 5 Do Follow links pointing to 5 different web-pages, each of those pages gets Google rank lovin' of 1. If there are 10 Do Follow links, each link will carry Google rank lovin' of 1/2 of a point. I know that my analogy is not very technical and is clumsy at best, but its true.

So when you're writing a blog for say a community you're targeting, like I did here, try to not put too many links in the blog pointing to what you want. I have two in the example above. These two links must share the whatever amount of Google lovin' with each other.

Yes, I've paid my penance and I've changed my ways. By the way, white-hat blogging takes more time and effort, but it produces so much more than black-hat blogging ever did!

I hope this helps you out in your AR and other blogging. Have fun with your blogs and remember, Original Content is King!

Posted by

Todd & Devona Garrigus

Broker / REALTORS®

951.490.3698 | Direct for Todd
951.490.3683 | Direct for Devona

www.GarrigusRealEstate.net
CalBRE# 01844442/01844441

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Rainer
409,839
Hella M. Rothwell, Broker/Realtor®
Carmel by the Sea, CA
Rothwell Realty Inc. CA#01968433 Carmel-by-the-Sea

Did not know this. Thanks for sharing, and thanks to Kathy Streib for pointing to your blog which I would have missed--it's been such a busy week.

Oct 22, 2016 11:34 PM #22
Rainmaker
610,454
Sheri Sperry - MCNE®
Coldwell Banker Residential Brokerage - Sedona, AZ
(928) 274-7355 ~ YOUR Solutions REALTOR®

Hi Todd & Devona / Garrigus Real Estate Group -  I really appreciate your straight forward and candid use of linking.  Your explanation made tons of sense and was easy to follow!  Thank You!

Oct 22, 2016 11:58 PM #23
Rainmaker
657,430
Carol Williams
U.S.: I specialize in helping agents who have been in the business 2 years or less create a thriving business. - Wenatchee, WA
"Customized Mentoring & Marketing Services"

"Original content is King".  That says it all.  Thanks for this post Todd & Devona / Garrigus Real Estate Group .  Have a great week.  

Oct 23, 2016 01:10 AM #24
Rainmaker
3,045,059
Dorie Dillard
Coldwell Banker United Realtors® ~ 512.346.1799 - Austin, TX
Serving Buyers & Sellers in NW Austin Real Estate

Good morning Todd & Devona / Garrigus Real Estate Group ,

I'm gald I caught your post on Kathy Streib 's post this morning of her "Ah-ha" moments for the week. I appreciate your explanation!

Oct 23, 2016 02:21 AM #25
Ambassador
1,492,374
Hannah Williams
Re/Max Eastern inc. - Philadelphia, PA
Expertise NE Philadelphia & Bucks 215-953-8818

Todd & Devona / Garrigus Real Estate Group  Great information here .. Thanks to Kathy Streib  as I had missed it

Oct 23, 2016 02:39 AM #26
Rainmaker
1,802,135
Sharon Tara
Sharon Tara Transformations - Portsmouth, NH
New Hampshire Home Stager

It all goes right over my head....I don't think I ever put more than one link to something in a post. Now I will have to make a point to watch for that.

Oct 23, 2016 03:19 AM #27
Rainmaker
583,487
Todd & Devona Garrigus
Garrigus Real Estate - Beaumont, CA
Broker / REALTORS®

Debbie Gartner I didn't even consider the footer section, but you are absolutely right! And a footer stuffed with link is robbing all individual blogs on an account.

Oct 23, 2016 04:55 AM #28
Rainmaker
583,487
Todd & Devona Garrigus
Garrigus Real Estate - Beaumont, CA
Broker / REALTORS®

Hella M. Rothwell, Broker/Realtor® Thank you! Yes, I'm thrilled to be featured in her post! 

Oct 23, 2016 05:02 AM #29
Rainmaker
583,487
Todd & Devona Garrigus
Garrigus Real Estate - Beaumont, CA
Broker / REALTORS®

Thank you Sheri Sperry - MCNE ! I appreciate the kind words.

Oct 23, 2016 05:03 AM #30
Rainmaker
583,487
Todd & Devona Garrigus
Garrigus Real Estate - Beaumont, CA
Broker / REALTORS®

Yes it does, Carol Williams I am really trying to truly live the Content is King for all my blogs. Thank you for the comment!

Oct 23, 2016 05:04 AM #31
Rainmaker
583,487
Todd & Devona Garrigus
Garrigus Real Estate - Beaumont, CA
Broker / REALTORS®

Thank you Dorie Dillard ! Kathy Streib featuring my blog definitely gave my readership a boost! I can't thank her enough!

Oct 23, 2016 05:05 AM #32
Rainmaker
583,487
Todd & Devona Garrigus
Garrigus Real Estate - Beaumont, CA
Broker / REALTORS®

Thank you Hannah Williams ! Have a great week!

Oct 23, 2016 05:06 AM #33
Rainmaker
583,487
Todd & Devona Garrigus
Garrigus Real Estate - Beaumont, CA
Broker / REALTORS®

Sharon Tara Its funny but it seems only the ones looking to abuse links are the ones that even consider stuffing them! Just being a great blogger is the key to getting Google love! Thank you for your comment!

Oct 23, 2016 05:08 AM #34
Rainmaker
894,003
Margaret Goss
Baird & Warner Real Estate - Winnetka, IL
Chicago's North Shore & Winnetka Real Estate

Oh my gosh!  Are you saying that if I do a community post and I want to include links to say schools, the park district, restaurants, or other informative information, I will get dinged?  

I have been doing this for years and thought I was being helpful.

Oct 23, 2016 07:11 AM #35
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3,594,587
Patricia Kennedy
Evers & Company Real Estate, Inc. - Washington, DC
For Your Home in the Capital

Gosh, you two don't look like spammers!  Glad you mended your ways!

Oct 23, 2016 09:42 AM #36
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Gayle Rich-Boxman Fishhawk Lake Real Estate
John L Scott Market Center - Birkenfeld, OR
"Your Gateway to the Lake" 503-755-2905

Well, Todd, I'm a babe-in-the-woods when it comes to your past antics! And Pat's right, you don't LOOK like spammers, so that squeaky-clean profile shows that you've mended your ways and come clean. 

White Hats, Black Hats, if the hat fits, wear it. Glad that you've decided that white is your color of choice! (In hats that is...to be PC). 

Oct 23, 2016 11:35 AM #37
Rainmaker
726,647
Sam Shueh
(408) 425-1601 - San Jose, CA
mba, cdpe, reopro, pe

These backlinks seem to still go to your website which is what you want them to look.

Thanks for sharing.

Oct 23, 2016 02:38 PM #38
Ambassador
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Praful Thakkar
eXp Realty - Andover, MA
Andover, MA: Andover Luxury Homes For Sale

Todd & Devona / Garrigus Real Estate Group - we learn a lot here at ActiveRain, too - and correcting our mistakes is the right way to move forward.

Oct 23, 2016 04:17 PM #39
Rainmaker
583,487
Todd & Devona Garrigus
Garrigus Real Estate - Beaumont, CA
Broker / REALTORS®

Yep, still want to give my website love through my backlinks Sam Shueh , I just don't want to overdo it so much that it waters down any effectiveness. Thanks for your comment!

Oct 23, 2016 04:17 PM #40
Rainmaker
1,243,734
Lyn Sims
RE/MAX Suburban - Schaumburg, IL
Schaumburg IL Area Real Estate

Usually I'm getting this stuff but not this post. I'm not getting the G scoring that you mention. Like Margaret Goss said, it's against what we've been taught.

I have thought about all the stuff in our signature page though many times.

Oct 23, 2016 11:51 PM #41
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