Preparing Your Home for Sale- FOCUS is Key…

Home Stager with Room Service Home Staging

Make sure you FOCUS when you prepare your home for sale.


Preparing your home for sale can be overwhelming for many sellers.  However, if you FOCUS your efforts and follow these tips, you can take a lot of stress out of the process.

Feel- when sitting down to prepare your home, whatever you do, make sure that your buyers will be able to feel themselves living in the home.

If you have very taste specific colors in your home, it may be hard for a buyer to picture their family sitting down to watch television in a chartreuse room.

Trying to picture their Queen Anne dining room set in a room wallpapered in country blues and hens can be hard for some buyers.

Let buyers attach themselves to the emotion or feel of your property.

.  You want to provide a backdrop that enhances the architecture and "liveability" of the house.  

Ours...As a buyer walks through your property, you want them to think… “Our sofa would fit perfectly here.”  Not “How do they fit in this room?”  Often sellers have so much in a space, it’s hard for buyers to try to see themselves living there.  All they can think of is “there’s not enough room.”

When buyers begin to think in terms of “ours” rather than “theirs” you’re on the right track.

Clear view.  Buyers need to be able to see the space...they have to be able to view every room.  If their eyes are bouncing from object to object it becomes hard for them to see all that a room has to offer.

The worst offender is the garage.  Two-car garages need to show buyers that 2 cars can indeed fit.

Use. Buyers want to see what the room is used for.  Your extra bedroom that has become the “catch all” room needs to be cleared.  And if you are the proud owner of a “what was the architect thinking” room, then stage it to show the possibilities.  Don’t leave your buyers guessing.

Square footage.  Whether it’s in terms of square footage or just an eyeball assessment, buyers need to see the space.  

Clear countertops, edited pantries, and closets, repositioning of furniture, editing of THINGS will allow your buyer to see the perceived value in the property.

Buying a home is part list price, part condition, part location, part perceived value, and a healthy dose of emotion thrown in.

Take the stress out of preparing your home for sale by FOCUSing on these items.


And, to make sure you’re on the right Room Service Home Staging for our Personal Staging Consultation.


staged room



Re-Blogged 1 time:

Re-Blogged By Re-Blogged At
Home Selling
The Lounge at Active Rain
Diary of a Realtor
Addicted to Active Rain
home staging tips

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Joan Whitebook
BHG The Masiello Group - Nashua, NH
Consumer Focused Real Estate Services

This is an great post.  FOCUS is the key to successfully selling a home.

Sep 22, 2016 12:28 PM #23
Bob Crane
Woodland Management Service / Woodland Real Estate, Keller Williams fox cities - Stevens Point, WI
Forestland Experts! 715-204-9671

FOCUS, yes I like it both as the acronym and as something that I need to do more often.

Thanks for another great learning moment Kathy!

Sep 22, 2016 04:08 PM #24
Laura Cerrano
Feng Shui Manhattan Long Island - Locust Valley, NY
Certified Feng Shui Expert, Speaker & Researcher

That graphic on the homepage is phenomenal and makes me want to do something with mine

Sep 22, 2016 04:44 PM #25
Tony and Suzanne Marriott, Associate Brokers
Haven Express @ Keller Williams Arizona Realty - Scottsdale, AZ
Serving Scottsdale, Phoenix and Maricopa County AZ

Kathy Streib "Buying a home is part list price, part condition, part location, part perceived value, and a healthy dose of emotion thrown in. Take the stress out of preparing your home for sale by FOCUSing on these items."

Right on target - and - re-blog!

Sep 22, 2016 09:15 PM #26
Dorie Dillard
Coldwell Banker United Realtors® ~ 512.346.1799 - Austin, TX
Serving Buyers & Sellers in NW Austin Real Estate

Good morning Kathy Streib ,

How did I miss your post yesterday?? Glad Tony and Suzanne Marriott, Associate Brokers re-blogged it. These tips are excellent advice for sellers. Love the photo for the feature..perfect for your post!

Sep 22, 2016 09:52 PM #27
Richard Iarossi
Coldwell Banker Residential Brokerage - Crofton, MD
Crofton MD Real Estate, Annapolis MD Real Estate

Kathy, now I have something to remind my sellers that staging is a lot more than just "decluttering." Thanks.


Sep 22, 2016 10:14 PM #28
Sheri Sperry - MCNE®
Coldwell Banker Residential Brokerage - Sedona, AZ
(928) 274-7355 ~ YOUR Solutions REALTOR®

Hi Kathy Streib - I like acronyms and this one can definetely help a seller be successful in preparation. 

Sep 22, 2016 10:57 PM #29
Richie Alan Naggar
people first...then business Ran Right Realty - Riverside, CA
agent & author

Kathy Streib uses her super power called "stage vision" when she professionally gazes on anything she is hired to do. It's 20-20 all the way too!

Sep 23, 2016 12:34 AM #30
Blatt + Cutino
Keller Williams Coastal Estates - Monterey, CA
Broker-Associate 831/206-8070*Call today*

Kathy Streib The most important thing a seller can convey to a potential buyer is allowing them to see there personal belongings and treasuries in their home and feel like it could be theirs without the distractions of clutter and loud colors etc. Thanks for your post.

Sep 23, 2016 01:00 AM #31
John Mosier
Realty ONE Group Mountain Desert - Prescott, AZ
Prescott's Patriot Agent 928 533-8142

Kathy Streib -- Thanks for your interesting and informative post. The real trick for most homeowners is in keeping the home in showing condition while still living in it.

I learned in a recent survey in our neighborhood that homes that are sold while Sellers were in the home brought $13/sq-ft more than those that were sold vacant and presumably not staged.

Sep 23, 2016 04:18 AM #32
Karen Mathers - REALTOR YOUR
Keller Williams Vero Beach - Vero Beach, FL
When it Matters, Choose Mathers! 772-532-3221

Wow, Kathy what a great post and with the new ActiveRain format your post looks stunning!

Sep 23, 2016 04:47 AM #33
Sharon Tara
Sharon Tara Transformations - Portsmouth, NH
New Hampshire Home Stager

Awesome post, Kathy! FOCUS is something all sellers should be aiming for when preparing their home for market!

Sep 23, 2016 05:03 AM #34
Sham Reddy
H E R Realty, Dayton, OH - Dayton, OH

Thanks for sharing!!!

Buyers need to be able to see the space...they have to be able to view every room.  If their eyes are bouncing from object to object it becomes hard for them to see all that a room has to offer.

Sep 23, 2016 11:36 AM #35
Praful Thakkar
eXp Realty - Andover, MA
Andover, MA: Andover Luxury Homes For Sale

Kathy Streib nice way to define the FOCUS acronym. 

A nicely staged home does create an emotional appeal for buyers which they justify logically when they decide what they want to offer.

Sep 23, 2016 03:03 PM #36
Karen Fiddler, Broker/Owner
Karen Parsons-Fiddler, Broker 949-510-2395 - Mission Viejo, CA
Orange County & Lake Arrowhead, CA (949)510-2395

Very nice! If I had a weekly favorites post, this would be on it. :)

Sep 24, 2016 01:05 AM #37
Donna Foerster
HomeSmart Realty Group - Parker, CO
Metro Denver Real Estate Agent

Of course this post is featured! It's awesome. I love that you came up with an ancronym to remember these helpful hints. We have 2 new listings getting ready to go on the market, I'm going to use these tips!

Sep 24, 2016 06:46 AM #38
Joe Jackson
Keller Williams Capital Partners Realty - Columbus, OH
Clintonville and Central Ohio Real Estate Expert

So many important points! Thanks for sharing!

Sep 25, 2016 01:33 AM #39
Teral McDowell
Referral Patners LLC - Murphy, TX

Great focus Kathy and the presentation of the information was equally good - just like the home stager.

Sep 25, 2016 09:45 AM #40
Olga Simoncelli
Veritas Prime, LLC dba Veritas Prime Real Estate - New Fairfield, CT
CONSULTANT, Real Estate Services & Risk Management

Hi Kathy - yes, buyers need to imagine themselves in the home! That is why we recommend that sellers remove their photo's, for example, so the buyers don't feel as though they are "invading" someone else's property.

Sep 26, 2016 04:12 AM #41
Stephen Arnold
HomeSmart Elite Group - Scottsdale, AZ

Every agent should take note of your points here!  I often tell my seller clients that I am looking at their home with the "eyes of a buyer".  Emotion is one of the biggest elements in my mind as well!  Great post!

Sep 29, 2016 01:43 AM #42
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Kathy Streib

Home Stager - Palm Beach County,FL -561-914-6224
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