Just How Many Cards Do YOU Hand Out at a Networking Function?

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Home Stager with Room Service Home Staging
https://staging.activerain.com/droplet/4W7x

 

 

 

 

 

Just How Many Cards Do YOU Hand Out at a Networking Function?

 

Are business cards passe? When you attend a networking function, do you
make sure that every pocket is filled with business cards?

Years ago when I joined our local Chamber of Commerce, a seasoned member told me...don’t go around handing out your card to any and everyone you meet.   

She suggested that if you meet just 5 people and learn what they do and how you might benefit from each other's services, you'll be more effective.

Shortly after that, I attended a Tri-County Chamber event where there were a few hundred attendees.  I may have handed out 10 cards and came home with the same amount.

However, I got to know a couple who were both agents.   We met for coffee later to learn more about how we could help each other and we’ve been working together for eight years.

 

Recently I read an article about “Why I Only Carry One Business Card.”  And it made some sense.  It doesn’t matter if they have his contact information, what matter is that he has theirs.

When he attends a function, he hands his card to the first person he meets.  Then when he meets someone he wants to have a further business discussion with, he says “I gave out my last card” he pulls out his phone and asks for their contact information.  

This puts the ball in his court for further contact.

 

Some may prefer to use digital means of transferring information that is on a business card.

Whatever you do, don’t be the person who walks around and hands out their card to everyone they meet.

 

So, just how many cards do you pass out at a networking function?

 

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Rainmaker
287,286
Diana Dahlberg
1 MONTH REALTY - Kenosha, WI
Real Estate in Kenosha, WI since 1994 262-308-3563

I'm not an agent who goes crazy at a networkiing event to hand out my cards.  I'm loving your blog and thinking it makes great sense.  I would rather meet a few people and then get a cup of coffee for a one-on-one where I am more comfortable and we can actually learn how we can help each other's business grow ... and not feel like we are just "getting sold".

Sep 22, 2016 01:49 AM #46
Rainmaker
512,672
Mike McCann - Nebraska Farm Land Broker
Mike McCann - Broker, Farmland Broker-Auctioneer Serving Rural Nebraska - Kearney, NE
Farm Land For Sale 308-627-3700 or 800-241-3940

Enjoyed reading all the various methods of meeting, greeting, card sharing, etc on this post. That you Kathy Streib for sharing it.

My take on cards? Hand them out.

I hand out a lot of cards. I asked if they would like my contact info and if they say they do, I hand them a card.

Why do I think that is effective? Because they have the opportunity to call me if they desire. Or throw the card on the ground...the trash...the drawer.

None of us know who our next client will be and it may be the guy or gal you handed a card to years ago or recently...unless you did not hand out a card.

Example: This spring I handed my card to a farmer who had relocated to Nebraska. He and his wife were bidding on a farm at a public auction and did not win it. As they left...I spoke with them and handed them a card and said I could try and find them one. They did not have a card. And did not want to give me their phone...and said they would call me if they wanted to...and they did and I sold them a $1.2 million  farm. If I had not handed them a card they would not have known who I was.

At another function I handed my card to another farmer and he called me recently about buying land.

Everyone does it different and that is okay. 

But I am a true believer in the power of a 2 penny advertisement.

Sep 22, 2016 02:02 AM #47
Rainer
3,710
Linda McGrath
Wilkinson ERA Real Estate - Charlotte, NC
"It Pays to Stage"!

Great post, Kathy and some good suggestions in comments added.  I agree about establishing relationships. Show a genuine interest in the person you are meeting.....and remember, people will always remember how you made THEM feel.

Sep 22, 2016 02:08 AM #48
Rainmaker
1,360,007
Gary L. Waters, Broker Owner, Waters Realty of Brevard, LLC
Waters Realty of Brevard, LLC - Rockledge, FL
... a small office, delivering big service!

Handing out business cards to everyone is annoying...spoken as a recipient. Still, a business card available if the conversation turns to the need is a good approach.

Sep 22, 2016 03:37 AM #49
Rainmaker
371,616
Mary Hutchison, SRES, ABR
Better Homes and Gardens Real Estate-Kansas City Homes - Kansas City, MO
Specializing in Brookside, Waldo, Prairie Village

Many people don't ask for a card...certainly not the younger folks!  I don't randomly give them out at functions.  For me it's better to follow up with a personal note and enclose my card with  it.

Sep 22, 2016 05:41 AM #50
Ambassador
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Kathy Streib
Room Service Home Staging - Delray Beach, FL
Home Stager - Palm Beach County,FL -561-914-6224

Hi Sybil Campbell I'm trying to cut down on paper so try to digitize cards I want to keep. 

Interesting Jan Green I used to wonder how any sales person could walk out of the house without their cards.  I now think differently. 

 

Sep 22, 2016 05:42 AM #51
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2,818,201
Kathy Streib
Room Service Home Staging - Delray Beach, FL
Home Stager - Palm Beach County,FL -561-914-6224

Hi Stavrula "Sam" Crafa I've been finding more and more people who don't have a bundle of cards on them. 

Hi Virginia Youngblood That's a very thoughtful take on business cards.  Yes, I've kept them from vendors whom I thought I'd need down the road.  Usually, I'll digitize them, then toss them, which is a terrible waste of paper. 

Sep 22, 2016 05:45 AM #52
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2,818,201
Kathy Streib
Room Service Home Staging - Delray Beach, FL
Home Stager - Palm Beach County,FL -561-914-6224

Hi Marte Cliff I always have one in my wallet and a few in the car.  Other than that, I'll "beam" my information to them. 

Chris Lima More and more people seem to be getting away from so much paper!

LeAnn Sink - Realtor- Georgetown, KY & Lexington you're right.  We have to find some way to remember people.  This is why I like photos on business cards. 

Sep 22, 2016 05:48 AM #53
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2,818,201
Kathy Streib
Room Service Home Staging - Delray Beach, FL
Home Stager - Palm Beach County,FL -561-914-6224

Good call Rose Mary Justice Selectivity is good. 

Exactly Greg Mona it is the building of relationships we are nurturing, not the collecting of cards and names. 

Barbara Brockus, MBA That's the right attitude!  Just do something with the information!

Sep 22, 2016 05:51 AM #54
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Kathy Streib
Room Service Home Staging - Delray Beach, FL
Home Stager - Palm Beach County,FL -561-914-6224

Hi Chuck Tanner Hey...if it isn't broken, don't fix it.  Do what works for you!

Hi Rita Harris I like the techy way too!!! But yes, sometimes you have to use the good old fashioned way!  Besides, sometimes there isn't time to do that and it's quicker to hand over a card. 

Sep 22, 2016 05:53 AM #55
Ambassador
2,818,201
Kathy Streib
Room Service Home Staging - Delray Beach, FL
Home Stager - Palm Beach County,FL -561-914-6224

Jeff Dowler I agree, you have to be aware of the comfort level of others. I'd much rather put someone's information into my phone and it does show a commitment. 

Diana Dahlberg Hello!  The agents I met at the CofC are now friends and it began after the event and a cup of coffee. 

Sep 22, 2016 05:57 AM #56
Ambassador
2,818,201
Kathy Streib
Room Service Home Staging - Delray Beach, FL
Home Stager - Palm Beach County,FL -561-914-6224

Hi Mike McCann - Nebraska Farm Land Broker Oh yes, I still believe in handing out my information, and they can do with it what they want. But, if that one person who needs it calls me, then it's worth it.  I don't just pass them out to everyone when I'm at a networking event. 

 

Sep 22, 2016 06:00 AM #57
Ambassador
2,818,201
Kathy Streib
Room Service Home Staging - Delray Beach, FL
Home Stager - Palm Beach County,FL -561-914-6224

Linda McGrath That is a super way of putting it!!

Gary L. Waters, Broker Owner, Waters Realty of Brevard, LLC I agree.  Have the information handy if they want it. 

Hi Mary Hutchison, SRES, ABR I think that younger people know how to find us!  LOL

Sep 22, 2016 06:01 AM #58
Rainmaker
1,770,969
Sharon Tara
Sharon Tara Transformations - Portsmouth, NH
New Hampshire Home Stager

Great post and great question!

I don't attend too many networking events...I HATE them. Not a good thing for someone in our business, I know!

That said....I hand mine out when they are asked for or if someone hands me theirs I give them mine. 

I've kept very few business cards I've collected over the years. Most of them eventually ended up in the trash.

Sep 22, 2016 06:42 AM #59
Rainer
6,163
Four Color Prints
FourColorPrints.com - Matthews, NC
Print services specifically for Realtors

The thing is, the person you give the card to might not be interested in what you offer, but they may know someone who does. There is no harm in handing out more versus less. Of course, a networking event with collegues or industry resources is a bit different than meeting with potential clients. If you are meeting with potential clients/buyers, you want everyone to know who you are and have your information. Like any advertising medium, you wan tto reach as many people as possible, and in many ways direct marketing with something like a business card, is an advertising medium everyone shoudl take advantage of.  The key is also to make your business card stand out from the crowd so they remember you.

Sep 22, 2016 11:13 PM #60
Rainer
219,880
Ron Aguilar
New American Funding - Saint George, UT
Mortgage & Real Estate Advisor since 1995

excellent subject to post, and I enjoy the feedback

Sep 23, 2016 05:36 AM #61
Ambassador
3,290,197
Praful Thakkar
eXp Realty - Andover, MA
Andover, MA: Andover Luxury Homes For Sale

In this digital age, Kathy Streib, digital connection is very important.

And I like the idea of 'I gave away my last card - how do I contact you?'

Sep 26, 2016 02:01 PM #62
Rainmaker
698,196
Sam Shueh
(408) 425-1601 - San Jose, CA
mba, cdpe, reopro, pe

We work with what ever works for us.  I tthought about joining our chamber of commerce. There are about 10 brokers already, a complete waste of time.

Oct 03, 2016 02:45 PM #63
Rainmaker
2,444,696
Debbie Gartner
The Flooring Girl - White Plains, NY
The Flooring Girl & Blog Stylist -Dynamo Marketers

I generally exchange 3-4 for a meeting.  Quality over Quantity.

I also try to be more targeted in the networking events I go to...I mainly go to realtor events.

Oct 05, 2016 09:23 PM #64
Rainer
61,643
Eva B. Liland with Century 21 Doug Anderson
Century 21 Doug Anderson - Lancaster, CA
Selling Your Home in Today's Market

I hardly ever go to networking events but if I do, less is more.

Jan 03, 2017 01:55 AM #65
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