Coming Soon Real Estate Signs: what is an appropriate time?

By
Real Estate Agent with Berkshire Hathaway HomeServices 01238708
https://staging.activerain.com/droplet/4TVS

Coming Soon! We all have seen these signs lately. This reminded me to ask the question: what is an appropriate time to say coming soon?

When you get a listing and put your Yard Sign up with a Rider: COMING SOON! What is the time you actually dedicate for this? Also how soon after it will you hold an Open House? How soon after it do you put the Listing in the Multiple Listing Service (MLS)?

Personally in the Greater Los Angeles area I have seen two days to a week which seemed like a normal time to present it to the Real Estate Community as well as to all potential serious buyers.

www.endrebarath.com

Ironically in my neighborhood, I noticed a Sign going up “coming soon” four weeks later, still no Open House, still not in the MLS…. So I am just wondering, what is going on? I Googled the address, I also Googled the listing agent, ironically neither appear on the Internet… Clearly I am puzzled.

Now going on four weeks tonight I noticed that the Coming Soon Rider is off the Yard Sign, still not in the MLS. Just wondering what type of marketing is this seller getting?

www.endrebarath.com

Now with that said please share with us what you consider is an appropriate time for a “Coming Soon” Rider?

I do understand that sometimes the place has to be made showroom ready, needless to say I do not think 3-4 weeks does anyone good. Let me know your thoughts.

  

If you are considering buying or selling a home, a luxury home, luxury investment real estate, luxury vacation homes, or luxury beach properties in Southern California, Los Angeles, Century City, Westwood, West Hollywood, Beverly Hills, Marina Del Rey, Venice or Malibu, feel free to contact me at310.486.1002 (m) or homes@endrebarath.com or visit one of my websites at  http://www.endrebarath.com.  I am a Pet Friendly Realtor and I contribute a portion of my commission to local animal rescue organizations

 

 

 

close

This entry hasn't been re-blogged:

Re-Blogged By Re-Blogged At
Topic:
Real Estate Best Practices
Location:
California Los Angeles County Westchester
Groups:
ETHICS and the REALTOR
Everything California
Almost Anything Goes
ActiveRain Library Station
ActiveRain MasterMinds
Tags:
coming soon
endre barath
real estate teaser signs
ethics as a realtor

Post a Comment
Spam prevention
Spam prevention
Show All Comments
Rainmaker
2,380,051
Laura Cerrano
Feng Shui Manhattan Long Island - Locust Valley, NY
Certified Feng Shui Expert, Speaker & Researcher

Nice preview overall and I look forward to reading it when it comes out. Be good! Should be a fun one!

Aug 07, 2016 04:32 PM #1
Ambassador
2,417,504
Dick Greenberg
New Paradigm Partners LLC - Fort Collins, CO
Northern Colorado Residential Real Estate

Hi Endre - There are legitimate reasons for coming soon, and not so legitimate ones as well. As long as the playing field is level, I don't think the actual amount of time matters. But when an agent is trying to generate a double-side and keeping the access minimal, it's over the line.

Aug 08, 2016 06:49 AM #2
Rainer
255,365
Jim Smith
The Property Management Company - Round Rock, TX
Broker,CRS,GRI,RMP,CNE,TRLP

Article 1 of the National Association of REALTORS® Code of Ethics makes it clear:  REALTORS® must promote the interests of the their client.  A signed, written agreement should be in place explaining the pros, cons, and purpose of the 'Coming Soon' scenario.  The REALTORS® pledge of performance and Service can be downloaded and printed for display at your place of business as a reminder.  This also serves as a subtle notice to your customers and clients that you consider this to be important (After all - who else has it prominently displayed in your market?).

Aug 08, 2016 11:08 PM #3
Rainmaker
2,607,811
Michael Jacobs
Coldwell Banker Residential Brokerage - Pasadena, CA
Los Angeles Pasadena Area Real Estate 818.516.4393

Hi Endre -- I've seen some coming soon signs as well as listings on certain websites that seem to be counting time there in weeks than in days.   As Dick Greenberg commented -- there are legitimate reasons to announce a listing as coming soon and then there are others....

Aug 09, 2016 02:52 AM #4
Rainmaker
2,010,630
Robert Bob Gilbert
Berkshire Hathaway HomeServices Anderson Properties - Katy, TX
Your Katy TX ( West of Houston) Real Estate Expert

Endre, I tend to agree with you. Coming soon to me means no more than one week. If longer why even bother to start the process? The agent who is involved with the home in your neighborhood is not doing what he or she is suppose to be doing for their client. 

Aug 10, 2016 05:59 AM #5
Rainmaker
2,324,644
Endre Barath, Jr.
Berkshire Hathaway HomeServices - Beverly Hills, CA
Realtor - Los Angeles Home Sales 310.486.1002

Laura Cerrano  thank you for commenting, Endre

Dick Greenberg  approximately five weeks seemed along time for me:)) anyway the funny part is  The Listing Hit the MLS on Tuesday on Broker's Open and no Open House on the most important day when all Realtors look at the inventory....Endre

 

Aug 10, 2016 07:50 AM #6
Rainmaker
2,324,644
Endre Barath, Jr.
Berkshire Hathaway HomeServices - Beverly Hills, CA
Realtor - Los Angeles Home Sales 310.486.1002

Jim Smith  thank you for adding to the conversation, I doubt if this agent is a Realtor:) Endre

Aug 10, 2016 07:52 AM #7
Rainmaker
606,252
Lauren Selinsky Broker CRS
California Coastal Estates - Aliso Viejo, CA
"Your California Real Estate Broker" TM #oclauren

Coming soon should be! Next couple days.... Or if carpet is being installed or someone needs to move out. Perhaps, clients want to be out of town first. But not no 3-4 weeks! 

Lauren Selinsky 

Aug 10, 2016 04:30 PM #8
Rainmaker
2,324,644
Endre Barath, Jr.
Berkshire Hathaway HomeServices - Beverly Hills, CA
Realtor - Los Angeles Home Sales 310.486.1002

Michael Jacobs  somehow a month is way too long in my book, ironically it went in the MLS this Tuesday.... so you would think since Broker's Open is on Tuesdays it would be Open? Well it was not:))Endre

Aug 10, 2016 04:52 PM #9
Rainmaker
2,324,644
Endre Barath, Jr.
Berkshire Hathaway HomeServices - Beverly Hills, CA
Realtor - Los Angeles Home Sales 310.486.1002

Robert Bob Gilbert  my last listing the clients decided to do some improvements before we listed it...needless to say there was no Yard Sign for a month or two instead patient  waiting on my part, Endre

Aug 10, 2016 04:53 PM #10
Rainmaker
2,324,644
Endre Barath, Jr.
Berkshire Hathaway HomeServices - Beverly Hills, CA
Realtor - Los Angeles Home Sales 310.486.1002

Lauren Selinsky CRS ePro  we think a like:) Endre

Aug 10, 2016 04:54 PM #11
Rainmaker
2,010,630
Robert Bob Gilbert
Berkshire Hathaway HomeServices Anderson Properties - Katy, TX
Your Katy TX ( West of Houston) Real Estate Expert

Endre, 

If clients want to make improvements ceratinly the bset we can do is stay out of the way and put sign up when the home is ready for unveiling in a MLS system.. I am not sure I understand the purpose of the listing coming soon signs?? 

Aug 11, 2016 07:07 AM #12
Rainmaker
1,875,475
Nina Hollander
RE/MAX Executive | Charlotte, NC - Charlotte, NC
Your Charlotte/Waxhaw/Fort Mill Area Realtor

I think the appropriate time for a coming soon sign, Endre, depends on a particular home and market. Our mls is having a meeting next week to discuss this subject of allowing coming soon listings in the Carolina MLS and have invited all members to come and comment.

Aug 12, 2016 05:16 AM #13
Post a Comment
Spam prevention
Show All Comments

What's the reason you're reporting this blog entry?

Are you sure you want to report this blog entry as spam?

Rainmaker
2,324,644

Endre Barath, Jr.

Realtor - Los Angeles Home Sales 310.486.1002
Ask me a question
*
*
*
*
Spam prevention