Setting the Table in Real Estate

Real Estate Broker/Owner with | Portland Metro Exclusive Buyers Agent | 100% Buyer Representation ~ 100% of the Time Licensed State of Oregon

Barbara Todaro's (soon to be featured) post Time is Money But Only When the Time is Used to Make Money had some very good examples.  One of which was knowing the product.

It got me thinking . . . and provided my "food for thought" for this post. {wink}

Setting the Table in Real Estate

As Barbara points out, knowing the product is invaluable . . . but there is also the place setting.

What do I mean by that?

The product is the home, of course, getting out to pre-view inventory is a tried and true practice.

But what about the place settings?

Yesterday I was out with a very nice couple who are contemplating a relocation move from Los Angeles.   They contacted me, and it was nice to go out with them, even though I knew they would not be buying anything at the moment.

I was setting the table for them.

We went through some areas and neighborhoods,

and that was the place setting!


While driving through the neighborhoods I, verbally, placed the setting.  I talked about many of the areas' attributes, took them to centrally local parks, showed them the wonderful amenities.

When we passed points of interest, I mentioned them, because I was place setting.

Here is a post I forwarded to them today, as a follow-up:  The Swifts of Portland

We passed the Chapman Elementary School where we have Swifts migrating each year.  A truly amazing local event.  The Swifts land in the school's chimney stack . . . tens of thousands of them, each year.  

Knowing the product is the meal.

Presenting the product with a lovely place setting is important . . . especially when highlighting to relocation buyers!

Posted by

Buyer Focused ~ Buyer Results


Representing Buyers in the Portland Metro Real Estate Market | Clackamas Multnomah and Washington Counties | Since 1999

Carla Muss-Jacobs, REALTOR®, ABR, CEBA, ePro
Principal Broker/Owner

Direct: 503-810-7192 | |

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100% Buyer Representation ~ 100% of the Time

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Karen Feltman
Cedar Rapids/Iowa City, IA Lepic-Kroeger REALTORS - Cedar Rapids, IA
Relocation Specialist

Great post and analogy. Thanks for sharing! As a relocation agent, I can tell you that there is a lot of place setting before they are ready to sit down for the meal! 

Jul 30, 2016 07:43 AM #16
Harry F. D'Elia
Real Estate and Beyond, LLC - Phoenix, AZ
Investor , Mentor, GRI, Radio, CIPS, REOs, ABR

Great analogy. Congrats on your feature article today.

Jul 30, 2016 08:21 AM #17
Kathy Streib
Room Service Home Staging - Delray Beach, FL
Home Stager - Palm Beach County,FL -561-914-6224

Hi Carla- what an apt analogy!  And, I would say that you definitely set the table for your relocating buyers.  It's not just the home they will be buying but a new lifestyle and community. 

Jul 30, 2016 10:05 AM #18
Lou Ludwig
Ludwig & Associates - Boca Raton, FL
Designations Earned CRB, CRS, CIPS, GRI, SRES, TRC


Great post . . . . 

Setting the table is a big part of a success real estate process.

Good luck and success.

Lou Ludwig

Jul 30, 2016 11:15 AM #19
Lou Ludwig
Ludwig & Associates - Boca Raton, FL
Designations Earned CRB, CRS, CIPS, GRI, SRES, TRC


Congratulates on being awarded a gold star feature for an outstanding post.

Good luck and success.

Lou Ludwig

Jul 30, 2016 11:18 AM #20
Jennifer Fivelsdal
JFIVE Home Realty LLC | 845-758-6842|162 Deer Run Rd Red Hook NY 12571 - Rhinebeck, NY
Mid Hudson Valley real estate connection

Carla nicely done.  It is so important to make an area come alive for a potential buyer, this can only be achieved if we know the area well.

Jul 30, 2016 01:54 PM #21
Richie Alan Naggar
people first...then business Ran Right Realty - Riverside, CA
agent & author

The ladies Barbara Todaro and Carla Muss-Jacobs, Principal Broker (503) 810-7192 are in fine form today...thank you girls

Jul 30, 2016 11:56 PM #22
Sham Reddy
H E R Realty, Dayton, OH - Dayton, OH

Great analogy!!!

Like the way set everything in correcting setting!!!

Jul 31, 2016 03:51 AM #23
Kathy Schowe
California Lifestyle Realty - La Quinta, CA
La Quinta, California 760-333-8886

Very catchy title and analogy!  Well done!  Kathy

Jul 31, 2016 09:02 AM #24
Virginia Youngblood
DO-STAGE! LLC - an ASPM® Home Staging Company - Charlotte, NC
DO-STAGE! LLC - Home Stager - ASPM®

Thank you, Carla, for such a thought provoking post.  I do love the analogy! Setting the table will "wet the buyers' appetite!"

Aug 01, 2016 07:14 AM #25
Donna & Larry Johnson
Keller Williams Real Estate - West Chester, PA
Chester & Delaware County

This is so true. If you can't explain to the buyers about the area, the neighborhood or the schools you are doing them a injustice.

Aug 01, 2016 07:27 AM #26
Jan Green
Value Added Service, 602-620-2699 - Scottsdale, AZ
HomeSmart Elite Group, REALTOR®, EcoBroker, GREEN

I learned something new today, thanks to you.  A swift eats bugs!  LOL!  Good for them and I'm sure everyone loves them for that.  

Love this post because it's so true.  Sharing learned knowledge sets you apart from other agents, ie setting the table!

Aug 01, 2016 01:52 PM #27
Praful Thakkar
eXp Realty - Andover, MA
Andover, MA: Andover Luxury Homes For Sale

Carla Muss-Jacobs, Principal Broker (503) 810-7192 - knowing the product trumps everything, as Barbara Todaro mentioned in her post....

Aug 01, 2016 03:00 PM #28
Sally K. & David L. Hanson
Keller Williams 414-525-0563 - Brookfield, WI
WI Realtors - Luxury - Divorce - Short Sale

Buyers want to know everything from the appetizer to the dessert...and the ingredients and special recipes that accompany them ....great analogy !

Aug 01, 2016 09:29 PM #29
Grant Schneider
Performance Development Strategies - Armonk, NY
Your Coach Helping You Create Successful Outcomes

Good Morning Carla - you are so right about setting the table by putting  the home inside in a bigger environment. 

Aug 02, 2016 02:57 AM #30
Gary L. Waters, Broker Owner, Waters Realty of Brevard, LLC
Waters Realty of Brevard, LLC - Rockledge, FL
... a small office, delivering big service!

Nice way to put it.  Seems kind of useless to focus only on the home.

Aug 02, 2016 04:18 AM #31
Jeanne Dufort
Coldwell Banker Lake Country - Madison, GA
Madison and Lake Oconee GA

Nice post!  With my rural and resort marketplace - setting the table is a natural stage of my process with nearly all buyers!  Its rare when I get the opportunity to work with buyers who are already knowledgeable about my community, and who are sure its right for them.

Aug 02, 2016 08:46 AM #32
Robin Hobbs
Front Gate Realty - Madison, MS

Recently I had the opportunity to show some relocation buyers moving from California to Madison, MS. I showed them a variety of neighborhoods offering different amenities and pointed out my favorite shopping and eateries along our route. Sometimes even though we are in are communities every day we can take their beauty and all they have to offer for granted.

Aug 04, 2016 02:10 AM #33
Evelyn Johnston
Friends & Neighbors Real Estate - Elkhart, IN
The People You Know, Like and Trust!

I love the analogy Carla Muss-Jacobs, Principal Broker (503) 810-7192 , every buyer has a different taste and matching theirs to local menus is the trick!

Aug 10, 2016 04:08 AM #34
Debe Maxwell, CRS | The Maxwell House Group | RE/MAX Executive | (704) 491-3310 - Charlotte, NC
Charlotte Homes for Sale - Charlotte Neighborhoods

What a wonderful analogy, Carla and you so such a wonderful job 'place-setting' for your buyers!

Aug 19, 2016 03:34 AM #35
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Buyer Focused ~ Buyer Results
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