real estate marketing: Four ways to rise above dangerously low inventory this summer - 06/07/17 04:21 PM
If you’re like most real estate agents, you’re staring down an influx of anxious summer buyers who are competing over a major shortage of inventory (and realizing that home price appreciation and sales prices are rising at historically fast rates).
 
In other words, it’s a great time to represent sellers — if you can find them and get them under contract. Below are four specific ways you can move beyond low inventory to win over seller clients this summer.
 
1. Focus on how you can achieve their buying goals
Today’s homeowners understand that their house’s value is up and that buyers are … (15 comments)

real estate marketing: Four Ways to Avoid Followup Fallout - 05/30/17 12:18 PM
It’s a topic covered exhaustively at every real estate conference, every coaching call, every new agent orientation: Technology is your friend, but it isn’t your savior. New tools, apps and systems can help you win more deals by making you more productive and engaged…but they can’t bridge the gap between a brand-new lead and the closing table.
 
Put another way: Real estate is a relationship business and industry technology
should support those relationships, not replace them.
 
What tech can do — and can’t do
We know that’s a strange thing to hear from a real estate technology company but at SmartZip, we’re acutely … (10 comments)

real estate marketing: Predictive analytics isn’t the future-It’s changing our industry TODAY - 05/19/17 11:16 AM
It’s a story that’s taken on legendary status in the field of predictive analytics and predictive marketing: Target, after analyzing the buying habits of a teenage girl in Minnesota, sent her mother-to-be product offers in the mail. Her dad called to complain about the coupons targeting a young woman who he said was too young to have a child. Then a week later, he called back… to apologize and admit that his daughter was, in fact, expecting a baby.
At the time, the news made national headlines. Reactions ranged from, “How cool is big data?!” to “Big brother is watching!” — and … (15 comments)

real estate marketing: How strong is your sphere? 10 tough questions to ask - 05/08/17 02:28 PM
The business of getting business from the potential gold mine that is our sphere continues to be a strong conversation.  NAR's 2017 Home Buyer and Seller Generational Trends report claims referrals remain the way that most buyers find their real estate agent
 
Consistent with 2016 findings, 88% of buyers say they would use their agent again or recommend their agent to others. To break it down further, sphere referrals were higher among younger buyers such as 36 years and younger (52%, up from 46% last year) and 37 to 51 (39%) compared to older generations
 
The data indicates SOI business is alive … (10 comments)

real estate marketing: Too close to close: Not everyone in your SOI is a client - 04/27/17 04:36 PM
Your brother-in-law was the best man at your wedding. He emails you Fantasy Football stats three times a day… but he may not want you to know he cashed out his 401k a few years ago to make ends meet.
You have a monthly barbecue with the neighbors, but tensions can run high when discussing vacations plans and how you’re planning to pay for college in a few years.
Your financial planner knows everything about your earnings, savings and long-term retirement planning — but she may not be ready to share their financials with a client.
One strange thing about being a … (20 comments)

real estate marketing: 6 PROVEN, time-tested strategies ActiveRainers do to land listings - 03/09/17 11:51 AM
Back in the summer, SmartZip sponsored a crowd-sourced Active Rain webinar discussing new listing generation strategies. At that time, together with Active Rain, we gathered and shared six impressive, proven strategies that are helping agents to drive in new listings. As we approach spring selling season, we took another look to see if these strategies still have legs. We think so. See what you think
In the course of the webinar, agents on Active Rain answered the following question:
 
"Share something you're doing in your business that's leading you to new listings" 
 
1. Leverage home valuation sites
Many agents, including Active Rain owner Ben … (17 comments)

real estate marketing: How to stop throwing leads away while maintaining your sanity - 03/01/17 05:20 PM
You spend a lot of time generating leads, but do you have an effective plan to nurture them once they appear in your inbox?
 
For many agents, the answer to that question is “no.” Stats show that 46% of leads never receive a follow-up, meaning that many agents are spending thousands of dollars on leads that never lead to anything.
 
If you're one of the "no's", no judgment =), let's prioritize your leads and investigate daily tools and apps that help you efficiently follow up with the right people at the right time. Below is a quick overview of how a platform with … (7 comments)

real estate marketing: What does spring marketing look like in YOUR market? - 02/24/17 03:35 PM
Temperatures in New York last week were in the 60’s hitting 60°F, while San Francisco’s forecasters were warning of snow. In the midwest, Minnesota saw record highs in mid-February, only to be hit with a winter storm warning a week later.
No matter where you call home, it’s likely that you are scratching your head about this “spring” market and how, exactly, you’re supposed to work around the crazy weather it’s bringing.
Here are our top four tips for marketing your way through a spring selling season full of wild weather.
1) Make a plan for existing listings
If you live in a … (10 comments)

real estate marketing: Recap: 3 very different panelists and their very successful strategies - 01/11/17 12:55 PM
WEBINAR RECAP: Three Different, Powerful Approaches to Leads and Listings in 2017
What’s the one thing that single agents, medium-sized teams and massive teams have in common? They’re always looking to grow their listings business. In this ActiveRain webinar hosted by Bob Stewart, three very different panelists shared their strategies and tactics for generating listing success.
Read along to determine how you’ll grow in 2017! The full webinar recording is available to watch on ActiveRain University - (Click to view)
Note: For the sake of brevity, we have paraphrased the panelists in the below recap.
Bob Stewart, ActiveRain: How is your business structured?
Jennifer Holloway
Everyone … (17 comments)

real estate marketing: Moving the Dial: 6 Ways any agent can use data to get ahead in 2017 - 12/30/16 03:43 PM
Whether you’re a second-year agent or the broker of a market-leading office, you’re running the numbers all year long — you can likely rattle off everything from GCI to lead conversion stats to ROI on tech and marketing products in your sleep.
While this kind of analysis is critical to running a successful operation, it’s hardly any different from what agents and brokers were doing in the 1970’s. Black-and-white data is the bread and butter of any old-school business, but smarter real estate companies are using predictive analytics to uncover new opportunities in the real estate industry.

What does predictive analytics do … (21 comments)

real estate marketing: 5 ways to turbo-charge your end-of-year outreach and business planning - 12/06/16 12:16 PM
It’s the end of the year and you’re likely going through a few of your typical outreach activities -- sending out calendar magnets, holiday cards or setting up your email action plans. Why not spend a few extra minutes making these activities really count.
 Below, we offer five ways to go just a bit above and beyond when it comes to your end-of-year outreach and business planning. We guarantee that if you put in just a little more effort, you’ll quickly learn who’s looking to buy and sell amidst the contacts in your area and sphere!
 1. Set clients up for tax … (12 comments)

real estate marketing: 5 ways to uncover listings during the slow season - 11/23/16 03:40 PM
With the holidays rushing in and your business slowing down it may seem tempting to trade in your hustle for hibernation and take a long winter's nap. With many agents doing just that this becomes an even hotter time to make yourself stand out and be known. This season is also a fantastic time of year to identify listing opportunities that could keep you busy from now through spring 2017. Below are five ways to leverage your downtime and take advantage of the season -- all while building up your base of potential sellers.
 1. Warm up your sphere of influence
Many … (22 comments)

real estate marketing: Three takeaways from Google's Ignite Real Estate event - 12/15/15 02:06 AM
A few months ago, industry experts gathered at Google's headquarters in Sunnyvale, California, for a day-long summit exploring how real estate professionals can use Google's tools and data to ramp up their operations. The audience was comprised of top agents, brokers and third-party Google partners, and the agenda was stacked with some of the best minds from Google and the real estate industry. Here were my top three takeaways from Google's Ignite Real Estate Event.
 
1. Revamp your websites now — not at the beginning of the year
According to Ben Tyson, the dynamic head of sales enablement for Google, the largest spike in traffic from … (19 comments)

 
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