predicitve analytics: 3 types of sellers... and then some - 10/02/17 04:46 PM
The chatter among industry professionals about using data to find listings is building. Experts are offering instructions for retrieving and analyzing data points that can predict the homes and homeowners most likely to sell -- perhaps even before the homeowners themselves are ready to sell.
In this Inman News article by Bryan Robertson, Bryan reveals three data points an agent can research to determine homeowners who are likely to list their home. At SmartZip, we are huge proponents of using big and small data for finding listings, so we couldn't help getting in on the conversation. Bryan's points are excellent and the … (1 comments)

predicitve analytics: Predictive analytics isn’t the future-It’s changing our industry TODAY - 05/19/17 11:16 AM
It’s a story that’s taken on legendary status in the field of predictive analytics and predictive marketing: Target, after analyzing the buying habits of a teenage girl in Minnesota, sent her mother-to-be product offers in the mail. Her dad called to complain about the coupons targeting a young woman who he said was too young to have a child. Then a week later, he called back… to apologize and admit that his daughter was, in fact, expecting a baby.
At the time, the news made national headlines. Reactions ranged from, “How cool is big data?!” to “Big brother is watching!” — and … (15 comments)

 
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SmartZip Analytics

Joan Dailey, SmartZip VP Marketing

Pleasanton, CA

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Address: 4450 Rosewood Drive, Suite 300, Pleasanton, CA, 94588

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