big data: Predictive analytics isn’t the future-It’s changing our industry TODAY - 05/19/17 11:16 AM
It’s a story that’s taken on legendary status in the field of predictive analytics and predictive marketing: Target, after analyzing the buying habits of a teenage girl in Minnesota, sent her mother-to-be product offers in the mail. Her dad called to complain about the coupons targeting a young woman who he said was too young to have a child. Then a week later, he called back… to apologize and admit that his daughter was, in fact, expecting a baby.
At the time, the news made national headlines. Reactions ranged from, “How cool is big data?!” to “Big brother is watching!” — and … (15 comments)

big data: Moving the Dial: 6 Ways any agent can use data to get ahead in 2017 - 12/30/16 03:43 PM
Whether you’re a second-year agent or the broker of a market-leading office, you’re running the numbers all year long — you can likely rattle off everything from GCI to lead conversion stats to ROI on tech and marketing products in your sleep.
While this kind of analysis is critical to running a successful operation, it’s hardly any different from what agents and brokers were doing in the 1970’s. Black-and-white data is the bread and butter of any old-school business, but smarter real estate companies are using predictive analytics to uncover new opportunities in the real estate industry.

What does predictive analytics do … (22 comments)

big data: 8 ways you know it's time for predictive analytics - 02/22/16 03:38 AM
It may be time for you to leverage predictive analytics if...
1. You've spent 10 hours on FB to researching baby announcements.
2. Your farming efforts are single-handedly keeping your print vendor in business, but you have yet to receive one response or real estate seller lead from your direct mailers.
3. You send monthly postcards to your farm and selling prospects, but when you go to doorknock, at least one homeowner thinks you’re doorknocking to recruit new members for a cult.
4. You finally received a response from one of your direct mail postcards... but it was a notice from the post office saying … (6 comments)

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Joan Dailey, SmartZip VP Marketing

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