RECENT BLOG POSTS
Telemarketers. Virtual assistants. Lead scrubbers. There are many terms used to describe “inside sales agents,” an industry role that has taken off over the last few years. But few of these descriptors fully encapsulate the role of an inside sales agent (ISA), which is to:  Respond to inbound cal...
06/16/2017
If you’re like most real estate agents, you’re staring down an influx of anxious summer buyers who are competing over a major shortage of inventory (and realizing that home price appreciation and sales prices are rising at historically fast rates).  In other words, it’s a great time to represent ...
06/07/2017
It’s a topic covered exhaustively at every real estate conference, every coaching call, every new agent orientation: Technology is your friend, but it isn’t your savior. New tools, apps and systems can help you win more deals by making you more productive and engaged…but they can’t bridge the gap...
05/30/2017
It’s a story that’s taken on legendary status in the field of predictive analytics and predictive marketing: Target, after analyzing the buying habits of a teenage girl in Minnesota, sent her mother-to-be product offers in the mail. Her dad called to complain about the coupons targeting a young w...
05/19/2017
The ads and flyers you run to your geographic farm often act as an introduction to you, your brand and your business niche. It’s acceptable (and expected) that your Just Listed flyers explain who you are and what you do.  But when it comes to marketing to your sphere — the people who know you bes...
05/10/2017
The business of getting business from the potential gold mine that is our sphere continues to be a strong conversation.  NAR's 2017 Home Buyer and Seller Generational Trends report claims referrals remain the way that most buyers find their real estate agent  Consistent with 2016 findings, 88% of...
05/08/2017
Your brother-in-law was the best man at your wedding. He emails you Fantasy Football stats three times a day… but he may not want you to know he cashed out his 401k a few years ago to make ends meet. You have a monthly barbecue with the neighbors, but tensions can run high when discussing vacatio...
04/28/2017
Industry visionary Brian Boero, of 1000 Watt Consulting, recently wrote about how many top real estate companies are working their leads in highly aggressive ways — in short, he says, real estate agents are starting to “digitally waterboard” their leads with between 21 and 43 touches designed to ...
04/19/2017
Opening day for Major League Baseball is just behind us, and it’s left us wondering how the typical agent manages the players they use to get to the closing table.Creating a team of preferred vendors is important — it can affect not only the service that your clients receive but also the number o...
04/03/2017
Back in the summer, SmartZip sponsored a crowd-sourced Active Rain webinar discussing new listing generation strategies. At that time, together with Active Rain, we gathered and shared six impressive, proven strategies that are helping agents to drive in new listings. As we approach spring sellin...
03/09/2017
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