RECENT BLOG POSTS
If you’ve read Chris Smith’s The Conversion Code, you may already know these two statistics: For every home that was sold in 2011, there were .65 leads generated online.  For every home that was sold in 2014, nearly 8 online leads were generated. And if you’ve been paying attention to the number ...
07/19/2017
On this Independence Day, we hope you are celebrating the land of the free and the home of the brave. Today and everyday, we’re proud to be a part of the finest country on Earth. Today, we toast to the U.S.A. by recounting these nine amazing facts about homes and homeownership in America.  The Am...
07/04/2017
From Facebook, Twitter and Yelp to hosting fees and domain decisions, building an online brand is a daunting task. Before you dive into the hot new channel with low ROI or begin paying for a website you don’t have time to maintain, take a few steps back.  Below are our top “Dos” and “Don’ts” for ...
06/27/2017
Telemarketers. Virtual assistants. Lead scrubbers. There are many terms used to describe “inside sales agents,” an industry role that has taken off over the last few years. But few of these descriptors fully encapsulate the role of an inside sales agent (ISA), which is to:  Respond to inbound cal...
06/16/2017
If you’re like most real estate agents, you’re staring down an influx of anxious summer buyers who are competing over a major shortage of inventory (and realizing that home price appreciation and sales prices are rising at historically fast rates).  In other words, it’s a great time to represent ...
06/07/2017
It’s a topic covered exhaustively at every real estate conference, every coaching call, every new agent orientation: Technology is your friend, but it isn’t your savior. New tools, apps and systems can help you win more deals by making you more productive and engaged…but they can’t bridge the gap...
05/30/2017
It’s a story that’s taken on legendary status in the field of predictive analytics and predictive marketing: Target, after analyzing the buying habits of a teenage girl in Minnesota, sent her mother-to-be product offers in the mail. Her dad called to complain about the coupons targeting a young w...
05/19/2017
The ads and flyers you run to your geographic farm often act as an introduction to you, your brand and your business niche. It’s acceptable (and expected) that your Just Listed flyers explain who you are and what you do.  But when it comes to marketing to your sphere — the people who know you bes...
05/10/2017
The business of getting business from the potential gold mine that is our sphere continues to be a strong conversation.  NAR's 2017 Home Buyer and Seller Generational Trends report claims referrals remain the way that most buyers find their real estate agent  Consistent with 2016 findings, 88% of...
05/08/2017
Your brother-in-law was the best man at your wedding. He emails you Fantasy Football stats three times a day… but he may not want you to know he cashed out his 401k a few years ago to make ends meet. You have a monthly barbecue with the neighbors, but tensions can run high when discussing vacatio...
04/28/2017
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