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What's your Microsoft/Yahoo strategy?
Following the Microsoft, Yahoo negotiation in the last few months and the eventual Microsoft widthrawal and then the re-started talks a few days ago, it made me think if there is search engine marketing strategy specific to Yahoo and Microsoft, one which could be used to reach Microsoft's and Yahoo's 30.7% share of the Internet searchers.
According to the Comscore March 2008 report the following is the distribution among the 5 major search engines:
Google: 59.8% Yahoo: 21.3% Microsoft: 9.4% AOL: 4.8% Ask: 4.7% While Google is clearly the leader with a large and growing margin, Yahoo's and Microsoft's combined share is reasonably high (30.7% vs 59.8%) Understandably most search engine marketing talks are about strategies and best practices optimized for Google, but I wonder if there is an opportunity (short or long term) in tapping into the rest of the 30.7% of search engine traffic.
Below is the chart of the search engine referrals sent to the single property websites created through RealBird . This chart is based on the number of actual visitors who arrived to one of the RealBird sites through search engines queries.

By tracing back to the origins of these queries I found some interesting ... more

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