facebook: Facebook Fridays - FBs Demise Was Grossly Exaggerated! - 08/09/17 03:33 PM

~ Facebook Marketing Tips ~
Do you remember? Way back in 2013, again in 2014, one more time in 2015, and finally in 2016 there was a chorus of "Facebook is dying" splashed across the Web. Remember all the rants about cat meme's and political leanings destroying the site? How about the doom predicted because of fake accounts and security concerns? 
There have been plenty of unpopular changes (newsfeed changes come to mind), a public stock offering, new and existing competitors upping the ante for consumer attention, and lots of other negative press over the last few years. What's the one constant? With … (46 comments)

facebook: Facebook Fridays - Personal or Professional? - 07/30/17 11:33 AM

~ Facebook Marketing Tips ~
I have been asked a couple of times offline in the past few weeks by Rainers why I do not share personal FB profiles. Good question. The primary reason is because we should only be promoting business information via a FB business page. Facebook makes this clear in their Terms of Service.
I know many Rainers use their personal profiles to share business information, often times with better success than they see from their FB biz pages. However, there is always the risk that Facebook will begin to crack down on this practice and everything will be lost. … (25 comments)

facebook: Facebook Fridays - New Prospects Are Only An Ad Away! - 07/26/17 12:03 PM

~ Facebook Marketing Tips ~
Another successful week of FB ads for my new listings netted a contract on one already and a future buyer on another. Both came via FB (one is a long-time FB follower and the other found me online and made contact via Messenger). The power of FB ads still amazes me. For the price, they really cannot be beat!
August will be here in a few days which means Facebook will be rolling out a few new changes and updates in the next week or so. I look forward to improvements they make (most of the time) and … (32 comments)

facebook: Facebook Fridays - What Feedback Are You Getting? - 07/12/17 01:49 PM

~ Facebook Marketing Tips ~
Are you having difficulties finding your FB footing? Not getting the quality leads you expected (or any at all). If so, the first place to start is with what you are posting to your FB page. If you are not getting any feedback from local readers you are not providing the real estate content they want to see. What's the easiest way to remedy that issue? Ask your readers what they want...it really is that simple!  ;-)
Did You Know...according to Bit.ly, Facebook engagement is 18% higher on Thursdays and Fridays. Try it for yourself and see if … (34 comments)

facebook: Facebook Fridays - What Is Holding Your Marketing Back? - 07/02/17 12:17 PM

~ Facebook Marketing Tips ~
Happy Facebook Friday, Rainers! As we kick off the second half of 2017, I hope you have a specific FB plan to generate new leads. Now is a great time to put your marketing into full motion to keep the pipeline full of consumers for the rest of the year. It can easily turn a mediocre year into a good one and a good one to great. ;-)
Did You Know...according to the PEW Research Center, 79% of American adult Internet users use FB. Instagram is in second at 32%. With roughly 80% of your local market on … (33 comments)

facebook: Facebook Fridays - The Cure For Social Media Bloating - 06/28/17 12:00 PM

~ Facebook Marketing Tips ~
As we have come to expect from this social media giant, there are a bunch of Facebook updates on the horizon. Improved dynamic ads, snapshot video metrics, instant article updates, and a host of canvas templates (mobile) to name a few of the new/improved features. What does this mean for you? It means you need to stop back in to Facebook Fridays periodically to get an update on these enhancements as well as key information and advice to help you best use these resources. ;-)
Did You Know...according to statista.com, the largest distribution of FB users in the … (31 comments)

facebook: Facebook Fridays - An Honest Assessment Is One Request Away! - 06/21/17 03:54 PM

~ Facebook Marketing Tips ~
Full width mobile FB ads are now here as is tighter scrutiny for click-bait targeting at the post level. Both are changes I have been waiting for as I believe they will improve the Facebook experience for all users. However, I am curious how FB will be able to decipher click-bait posts over regular content...I guess that is why their engineers/code gurus get paid the big bucks!
Did You Know...according to ExpandedRamblings, there will be over 169 million Facebook users in the U.S. by 2018! How much more income can you generate by getting only 6 of them to commit to … (24 comments)

facebook: Facebook Fridays - Speeding Down The Social Media Highway - 06/14/17 03:18 PM

~ Facebook Marketing Tips ~
Recently, Facebook updated its ad reporting and I have been pleasantly surprised how easy to use and insightful it is. If you run ad campaigns you can quickly review your click-thru rates as well as your page interactions, all from the Ads Manager. It works Rainers so give it a test drive and see what your results look like!
Just for fun...according to Omnicore, the Facebook like button has been clicked 1.13 trillion times. I wonder how many are cat meme's?!?!
I have made it a priority this year to do periodic updates, and engage more, on all the … (33 comments)

facebook: Facebook Fridays - Seeing The Forest Thru The Social Media Trees! - 06/07/17 12:53 PM

~ Facebook Marketing Tips ~
It. Is. True. It just is. With so many stories of success by agents from around the country, using FB to help market yourself, your articles, and/or your clients homes makes good business sense. It can be done effectively for free but you can really ramp things up with a small ad budget each month too. It works, Rainers.
Did you know...according to WordStream, the average conversion rate for FB ads in the real estate industry is 10.68%. The average acrosss 17 major industries is 9.21%. Sounds like money well spent!
Sadly, I continue to hear it time and … (37 comments)

facebook: Facebook Fridays - The One That Got Away! - 05/31/17 02:40 PM

~ Facebook Marketing Tips ~
I genuinely want to assist every legitimate real estate consumer who contacts me. I suspect we all want that. When I am unable to do it, for whatever reason, it stings a little.
Recently I lost a buyer who sent me 3 Facebook messages over a 5 hour period and I was not quick enough on the response (I was out showing other buyers' homes most of the day). The buyer I lost ended up with a colleague who quickly got her under contract. Not much I could have done to prevent it (short of having a VA … (41 comments)

facebook: Facebook Fridays - What Results Are You Looking For? - 05/23/17 03:02 PM

~ Facebook Marketing Tips ~
Social media marketing has always been a little bit like the movie Jumanji (with Robin Williams) to me. You have to keep playing to see results. Sometimes those results are not what you expected but the end goal is to win (i.e. receive buyer/seller clients). When the FB drum starts beating do you run or dig in and prepare for future success?
Did you know...according to Sprout Social, the U.S. is the top country for Facebook users. We make up 12% of the worldwide market share. Yet another reason to concentrate some of our online marketing towards Facebook … (40 comments)

facebook: Facebook Fridays - Keeping FB Fresh Requires Effort - 05/17/17 04:19 PM

~ Facebook Marketing Tips ~
Sometimes we are just too busy to learn how to do certain Facebook tasks or we know what to do but run out of working hours to accomplish those things. When that happens for an extended period of time does your FB presence become a social media ghost town or do you pick back up where you left off?
Did you know there are some excellent virtual assistants here in the Rain that can automate, post, update, and do a host of other things (like FB videos) to keep your FB page relevant and fresh? With help available, we … (27 comments)

facebook: Facebook Fridays - The Secret To Generate FB Biz - 05/10/17 02:30 PM

~ Facebook Marketing Tips ~
I got asked this week how I get business from my FB Biz Page. When I asked for more clarification they said "there is nothing special about your page". They were correct! The page by itself has very little to do with the biz I get from FB.
Repetitive interaction in local FB groups, targeted ads/boosts, and staying top of mind via periodic sharing (and cross-promoting via other social media outlets) are what generates quality leads for me. The page is just the source used for interaction and lead capture. Now you know my "secret". ;-)
Did you know that video can … (47 comments)

facebook: Facebook Fridays - Floundering To Fabulous in 15 Minutes - 05/03/17 01:22 PM

~ Facebook Marketing Tips ~
I bet most of you know about the importance of getting quality backlinks to your main site(s). But did you know you can add a link to your website on your "About" tab on your Facebook fan page? From start to finish it takes less than a minute to edit the tab and give consumers another way to find your real estate website. Easy peasy Rainers!
Did you know...According to Facebook, 4.75 billion pieces of content are shared daily on the social media giant. What are you doing to ensure your information stands out from others in your local … (40 comments)

facebook: Facebook Fridays - Joining The Club Is FREE! - 04/05/17 03:13 PM

~ Facebook Marketing Tips ~
You know what is wonderful about social media marketing? We get to choose what we do, how we do it, and the frequency of those actions. Sometimes we have time constraints, a bias against using a particular platform, and occasionally we do not possess the technical skills to make it all work. We can even choose to do nothing at all. Whatever category we fall into, we all get to determine what works best for our biz model! 
Did you know...According to OmniCore, there are 1.57 billion active FB mobile users and 1.18 billion desktop users on a … (45 comments)

facebook: Facebook Fridays - The Social Media Tree Is Ripe! - 03/28/17 03:25 PM

~ Facebook Marketing Tips ~
No clue. None. That was me earlier this week as I was asked by a local agent to help with a specific aspect of their Facebook presence. I felt bad because I was not able to fully assist.
Despite our involvement with social media or perceived expertise, the reality is, there are times when we just do not have the answers. If you have felt that way about FB or some other social media platform, do not give up, because you are not alone! Keep working at it...the answers will come.
Did you know...According to the Pew Research … (50 comments)

facebook: Facebook Fridays - Frustrated, Fretting, or Finally! - 03/22/17 02:28 PM

~ Facebook Marketing Tips ~
It can be incredibly difficult to keep up with all the social media trends, updates, and enhancements. It can be even more difficult to interpret and implement some of those changes. The best advice I can share with you is to take the time to learn as much about the change or process as you can, then take it slowly as you install/setup so you do not miss a step, and finally do some testing once completed to ensure you are getting the results you are expecting. Do that every time and avoid FB frustration!
Did you know...According … (32 comments)

facebook: Facebook Fridays - Target Your Audience And Get New Leads - 03/15/17 01:48 PM

~ Facebook Marketing Tips ~
Have you ventured into the Facebook ads arena in 2017 yet? They are a viable option to help with many aspects of your biz model. Whether you want new prospects, niche leads, or perhaps want to showcase a specific article or event, they are inexpensive, easy to set-up, and can definitely help. I encourage you to try a couple of locally targeted ads this quarter to see what kind of results you get. 
Did you know...According to Omnicore Agency, more than 40 million small businesses around the world have Facebook pages. Can your biz be counted in this … (39 comments)

facebook: Facebook Fridays - To Schedule Or Not To Schedule? - 03/07/17 02:23 PM

~ Facebook Marketing Tips ~
Let's face it, for many of us it is very difficult to keep up with our social media marketing. It can be hard to find the time to socialize, promote, and engage let alone keep up with the nearly constant barrage of changes. While I cannot help you do the first 3 (perhaps a V.A. is needed?!) this weekly series does provide tips galore on how to best use existing and new FB features. Try out the advice, Rainers. 
Did you know...According to Facebook, they had 1.23 billion daily active users (on average) in December 2016. That is … (45 comments)

facebook: Facebook Fridays - Getting A Time Slice of the Facebook Pie - 03/01/17 03:21 PM

~ Facebook Marketing Tips ~
It is exciting when you get a Facebook IM or post from a follower who wants you to help them buy/sell a home. It is validation your approach and efforts are paying off. If this is not periodically happening to you, it may be time to re-evaluate your FB marketing techniques. That may include hiring someone short-term to get you back on the right path. 
Did you know the average amount of time a FB user stays on the site is 20 minutes (according to Infodocket)? If you marketing on Facebook, you want a slice of that time! 
For … (19 comments)

Anita Clark, Realtor - Homes for Sale in Warner Robins GA (ColdwellBanker SSK Realtors ~ 478.960.8055) Rainmaker large

Anita Clark

Realtor - Homes for Sale in Warner Robins GA

Warner Robins, GA

More about me…

ColdwellBanker SSK Realtors ~ 478.960.8055

Address: 470 S Houston Lake Rd, Warner Robins, GA, 31088

Office: (478) 953-8595

Mobile: (478) 960-8055

Warner Robins Georgia 31088 Warner Robins Real Estate Blog Google + - Anita Clark




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